be competitively unpredictable with open innovation - february 2013

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Be Competitively Unpredictable!

Hey! Free books on 15inno.com!

Timing is more important than ever!

Faster pace, shrinking window of opportunity, less time for cash cows

Open innovation and biz model innovation are key for becoming competitively unpredictable!

Future winners make communities work!

“…a philosophy or a mindset that they should embrace within their organization.

This mindset should enable their organization to work with external input to the innovation process just as naturally as it does with internal input”

- Making Open Innovation Work, 2011

Credit: OVO Innovation

Directive, invitational Directive, participative

Suggestive, invitational Suggestive, participative

Instructions

Invitations

Directed

None

Relatively few “Everyone”

Supplier Summits, Entrepreneur Days

Partnerships, alliances, consortia, networks

Communities – real life and virtual

FMCG PHARMAMEDTECH

Cycle time, money, IPR and conservatism

Radical innovation comes from non-domain experts

Participation is the new brand

We have no choice!

Develop the right conditions and framework

Be competitively unpredictable

Change how we innovate

Don’t mess up like Intuit!

Persistency / consistency is key…

…for becoming preferred partner of choice

Most corporate innovation teams play catch-up!

Where is the vision and drive?

They lack communication skills and efforts!

They lack the courage to speak up!

They do not innovate on the innovation process!

They do not develop their mindset and toolbox!

Be selective – you don’t have enough resources!

Educate up, down and outside!

Build on existing culture – and learn from others!

Understand the TBX (O) dynamics!

Experiment, iterate – and learn from failure!

Our Approach

Learning from Others - 12 interviews with leading OI companies.

Learning from The LEGO Group - input from over

30 practitioners including 10 interviews

Learning by Doing - 4 micro pilots to test capabilities, culture and appetite

Current pilot projects:• "People are much more likely to act their way into a new way of

thinking, than think their way into a new way of acting."• Richard Pascale

• Therefore we run pilot projects• - in our production area (solving hard, “unsolvable” problems)• - on improving the core LEGO experience through crowdsourcing• - on how to improve core HR processes• - on an Open Innovation platform

Open innovation as a term will disappear!

“When someone tries to innovate within a traditional organization, few will understand what he/she is doing, but everybody will understand who is a trouble-maker.

After the innovation has been embraced by the organization, few will remember who started it, but everybody will remember who was a trouble-maker.

This is the dilemma encountered by many intrapreneurs - they risk punishment for success.”

Credit: David Nordfors

No networking culture, no innovation culture! Direction, training, time are key for success!

Get in touch!

www.15inno.com

15inno by Stefan Lindegaard at LinkedIn Groups

stefanlindegaard@me.com

Twitter: @lindegaard

Hey! Free books on 15inno.com!