bcg matrix of microsoft corporation

Presenter

Abdus Samad Sadi

Presentation on Boston Consulting

Group (BCG) Approach

Microsoft CorporationMicrosoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA.Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975,

Star

High market share

in a fast growing industry

Windows 10

Cash Cow

Windows 7 Market share is 49.42% within two consecutive year its market growth is only 2%.

Question mark

Windows PhoneIt was first launched in

October 2010.Low Market Share

Low Market Growth

Dogs

Windows VistaLow Market Share High Growth Prospects

1. Build: Increase investment in windows phone. Can push up it question marks

to star and finally a cashcow.

2. Hold: Microsoft is not going to invest more in windows 7. So it will remain

cashcow.

3. Harvest: Reduce investment in Windows 10 to try to take out maximum cash

flow from it. It will increase overall profitability make cashcow. 4. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing

Post analysis Strategy