barnacle seo for local search at #pubcon

BARNACLE SEO

LIKE JUDO FOR GOOGLE

March 19, 2014 – Pubcon NOLA

@w2scott

WILL SCOTTCEO, SEARCH INFLUENCEABOUT

ME • First website online in 1994• Built over 2,500 customized web sites in 18

months (with a staff of 12 – 2000-2002)• Deployed over 300 local online yellow pages /

year with print “look and feel”• Part of team which took Sprint YP from zero to

1,000,000 uniques in 18 months (2003-2005)• Speaks frequently on SEO, Social Media and

Content Marketing• Local U Faculty member and forum moderator• Search Engine Land columnist

@w2scott

SEO ISDEAD…AGAIN

@w2scott

BECAUSE,GOOGLE SUCKS.

@w2scott Luna the Lamprey to tweet in effort to save fish

Barnacle SEO: Leveraging Authority for Local Search

Tuesday February 10th, 2009SMX West: Local Search Marketing Tactics

Barnacle SEO Defined

Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.

The most important thing in business is sincerity…

If you can fake that, you’ve got it made.

Source: Google Webmaster Guidelines

BECAUSE,GOOGLE SUCKS.

@w2scott Luna the Lamprey to tweet in effort to save fish

NOT SEO.GOOGLE KUNG FU.

@w2scott

• YouTube• Yelp• Pinterest• Facebook• Houzz• YP.com• And more…

GOOGLE HAS A WEAKNESS:BIG “AUTHORITY” SITES

@w2scott

BARNACLE SEO IN THE WILDIt’s actually gotten better thanks to Google screwing everything up again.

From Mike Blumenthal: GOOGLE LOCAL SERP RESULTS CHANGE AGAIN

@w2scott

MIKE’S EXAMPLE

@w2scott

GOOGLE, PLEASE.“jewelry buyers metairie la”

@w2scott

WHAT?

@w2scott

DR. GRABER“gastric bypass surgery new hartford ny”

@w2scott

CAUSEWAY COIN CO.“gold buyer metairie la”

@w2scott

DONALDSON PLASTIC SURGERY“bounce like beyonce”

@w2scott

PR WEB“houma treatment center”

@w2scott

HOUZZ“kitchen remodel new orleans”

@w2scott

HOW?!

@w2scott

YOUTUBEVideo dominates universal search.

MarketingLand Infographic

@w2scott

RANKING REPORTSOh come on, you know you do it.

@w2scott

KEEPING IT CLEAN-ISHWHITESPARKLocal Citation Finder

@w2scott

WHERE?

@w2scott

BARNACLE SEO REFERENCES:• Hummingbird's Unsung Impact on

Local Search - moz, David Mihm

• Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek

• Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling

• 10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith

• Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott

@w2scott

@w2scott

Search Influence helps customers successfully market online, by developing tools, technology and the experts who support them.

ABOUTSEARCH INFLUENCEHelping customers successfully market online since 2006.Search Influence

• 62 full-time employees• 4 part-time employees• 28 contract writers• Google AdWords &

Analytics Certified Staff• Google Certified Partner

Reputation• 2011 Inc. 500 honoree• 2013 Inc. Hire Power Award

Winner• Recognized leader in search

and social for local business • Over a decade in online media

@w2scott

WE WANT YOU!WWW.SEARCHINFLUENCE.COM/JOBSAccount AssociateOnline Advertising AssociateInternet Marketing AssociateOperations AssociateAdvertising and PR Manager

@w2scott

THANK YOU!WILL SCOTT

wscott@searchinfluence.comsearchinfluence.com/blog

twitter.com/w2scott