barnacle seo for local search at #pubcon
DESCRIPTION
Barnacle SEO for Local Search is making a comeback. In this presentation I show a number of examples of local businesses owning the SERPs on multiple sites. Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current. Google has a weakness for big "authority" sites: YouTube Yelp Pinterest Facebook Houzz YP.com And more… REFERENCES: Hummingbird's Unsung Impact on Local Search - moz, David Mihm Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling 10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will ScottTRANSCRIPT
BARNACLE SEO
LIKE JUDO FOR GOOGLE
March 19, 2014 – Pubcon NOLA
@w2scott
WILL SCOTTCEO, SEARCH INFLUENCEABOUT
ME • First website online in 1994• Built over 2,500 customized web sites in 18
months (with a staff of 12 – 2000-2002)• Deployed over 300 local online yellow pages /
year with print “look and feel”• Part of team which took Sprint YP from zero to
1,000,000 uniques in 18 months (2003-2005)• Speaks frequently on SEO, Social Media and
Content Marketing• Local U Faculty member and forum moderator• Search Engine Land columnist
@w2scott
SEO ISDEAD…AGAIN
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BECAUSE,GOOGLE SUCKS.
@w2scott Luna the Lamprey to tweet in effort to save fish
Barnacle SEO: Leveraging Authority for Local Search
Tuesday February 10th, 2009SMX West: Local Search Marketing Tactics
Barnacle SEO Defined
Barnacle SEO: attaching oneself to a large fixed object and waiting for the customers to float by in the current.
The most important thing in business is sincerity…
If you can fake that, you’ve got it made.
Source: Google Webmaster Guidelines
BECAUSE,GOOGLE SUCKS.
@w2scott Luna the Lamprey to tweet in effort to save fish
NOT SEO.GOOGLE KUNG FU.
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• YouTube• Yelp• Pinterest• Facebook• Houzz• YP.com• And more…
GOOGLE HAS A WEAKNESS:BIG “AUTHORITY” SITES
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BARNACLE SEO IN THE WILDIt’s actually gotten better thanks to Google screwing everything up again.
From Mike Blumenthal: GOOGLE LOCAL SERP RESULTS CHANGE AGAIN
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MIKE’S EXAMPLE
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GOOGLE, PLEASE.“jewelry buyers metairie la”
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WHAT?
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DR. GRABER“gastric bypass surgery new hartford ny”
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CAUSEWAY COIN CO.“gold buyer metairie la”
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DONALDSON PLASTIC SURGERY“bounce like beyonce”
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PR WEB“houma treatment center”
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HOUZZ“kitchen remodel new orleans”
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HOW?!
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YOUTUBEVideo dominates universal search.
MarketingLand Infographic
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RANKING REPORTSOh come on, you know you do it.
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KEEPING IT CLEAN-ISHWHITESPARKLocal Citation Finder
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WHERE?
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BARNACLE SEO REFERENCES:• Hummingbird's Unsung Impact on
Local Search - moz, David Mihm
• Your Field Guide to “Barnacle” Local SEO - Local Visibility System, Phil Rozek
• Barnacle SEO for Local Search Success - Sixth Man Marketing, Mary Bowling
• 10 Tips For Using YouTube To Kill At Local SEO - Search Engine Land, Chris Silver Smith
• Barnacle SEO – Local SEO for The Sam’s Club Crowd - Search Influence, Will Scott
@w2scott
@w2scott
Search Influence helps customers successfully market online, by developing tools, technology and the experts who support them.
ABOUTSEARCH INFLUENCEHelping customers successfully market online since 2006.Search Influence
• 62 full-time employees• 4 part-time employees• 28 contract writers• Google AdWords &
Analytics Certified Staff• Google Certified Partner
Reputation• 2011 Inc. 500 honoree• 2013 Inc. Hire Power Award
Winner• Recognized leader in search
and social for local business • Over a decade in online media
@w2scott
WE WANT YOU!WWW.SEARCHINFLUENCE.COM/JOBSAccount AssociateOnline Advertising AssociateInternet Marketing AssociateOperations AssociateAdvertising and PR Manager
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