balihoo's new rules of targeted mobile advertising

The Mobile Marketing Arena

geo targeting beacons

mobile search nativeadvertisingstrategies

Balihoo’s 2017 Rules ofTargeted Mobile Advertising

Rule the MobileSERP

Make Your TargetingLocation Based

Even if You Sell Everywhere

Use Personal SocialData to Find Your

Bullseye

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Rule Mobile Search on

Google has now begun to show adsin the “local pack”.

That is the area of the results pagethat was previously reserved only

for organic results.

The “local search” or “near me” marketis growing rapidly and has a high ROI,

thanks to the incredibleintent-to-purchase shown bya consumer that searches

for a product/servicein their current vicinity.

The “Local Search” or“NearMe” Market

“NearMe” Searches80%Mobile

Opportunity:Searches fora Low-ModerateCost Productor Service that canbe Bought Locally

Opportunity: BrandsWithPhysical Locations,Service Areas, or Local Agents

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Mar 4, 2012 Sep 4, 2013 Mar 15, 2015 Sep 18, 2016

of local searcheson smartphones lead toa purchase within a day(compared to 7% ofnon-local searches).

Such brands should always use strictgeo-targe�ng to not only eliminate wasted clicks,but to also save the budget for the best clicksacross search, display, and social advertising.

Postal CodesSmart brands are targeting, andspending more money on, the postalcodes within their target cities thatprovide the highest number of conversions,with the highest conversion value.Even ecommerce brands are seeing ROIgains through geotargeting.

At Balihoo, we cross-check those ideal postal codes againstcompetition level and bid data, to narrow down the focusto the lowest-hanging fruit.

POSTALCODE

At

ReasonsWhyMobile FacebookAdvertising is so Great

Coordinate FacebookCampaigns with Paid Search Efforts

Reach that beats almost anyother digital advertising pla�orm.

Puts immense interest andbehavior data at advertisers’fingertips.

Can target the same users acrossboth mobile and desktop devices.

It’s not just the Facebook feedwhere your targets see ads.

Coordinate your Facebook campaigns with your paid searchefforts – using similar keywords and product names in yourad copy and keyphrases, so that someone who sees your ad

on the social network can find your product later in a search engine.

Balihoo is the premier provider of digitaladvertising technology for national brands thatneed to market hyper-locally at scale.By improving the relevance of search, social, anddisplay ads over other ad technologies,Balihoo is proven to increaseclick-through-rates and decreaseaverage cost-per-click across digital channels.

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The New Rules of TargetedMobile Advertising

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