applying consumer-centric ux to b2b apps -- pepo campaigns

Applying Consumer UX to Business Apps Jason Goldberg & Francesco Pacella

Pepo - Pepo Campaigns

Your Business Customers Are All Consumers

They spend much of the day doing this…

and this…

and this…

and this…

and this… and a whole lot of this…

and this… So, why do we treat them like this?

and this…

and this…

Our company makes this… Pepo

A consumer app

And this… Pepo Campaigns

The most easy-to-use enterprise-grade email marketing platform

and this… We challenge ourselves to use

consumer UX for Business

Principle 1: “User-first” vs. “functionality first.”

Principle 2: “As intuitive as Insta, FB, etc.”

Principle 3: “Make complex easy”

Principle 4: “A joy to use”

Pepo Campaigns Approach to Template Builder

Pepo Campaigns Approach to Template Builder

Pepo Campaigns Approach to Template Builder

Pepo Campaigns Approach to Automation

Pepo Campaigns Approach to Segmentation

Pepo Campaigns Approach to Reporting

Thank you! Jason Goldberg & Francesco Pacella

Pepo - Pepo Campaigns