andrea resmini official opening: the first polish information architecture conference:...

PERVASIVEANDREA RESMINI

POLISH IA SUMMIT 2010PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI

PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves

how many information architects?

how many usability consultants?

how many interaction designers?

how many user experience designers?

how many project managers?

how many business consultants?

how many something else?

do not worry

information designer community manager visual designer web master content strategist web developer css ninja community strategist interaction designer technical writer web analyst user experience designer social media coordinator information architect usability engineer ux curmudgeon serial entrepreneur project manager software developer graphic designer ict consultant service designer operational service leaders social program director information analyst tech support officer information technology specialist seo and search officer

this is common

because

I have other news

the web is dead

the World Wide Web is a commodityit is a mature platform

let's think about what is coming

but regardless

IA is important to all of you

let me tell you a few stories

amsterdam

http://www.flickr.com/photos/joiseyshowaa/3864446500

conversations

rocks and sausages

information architecture

is this any different?

what is the point?

information happens all the time

we need to provide a context,a place, and make it useful and

meaningful

think of animals

a seal, a donkey, an elephant,two dogs, a skunk, a penguin, two other

small seals, a platypus, a sheep

karolus linneus

systema naturae

every animal has a place

almost

but anyway

right?

she's right

think of a common action

say you want to write a message

is this writing a message?

with an ouija board?

and is this?

same task, different interfaces

media and messages

does how the message isdelivered to you really matter?

on twitter

on a mobile phone

on a public rt display

messages have no medium

interfaces and interactions differ

wildly

voice interfaces

magic interfaces

SPHERE

gesture interfaces

scifi interfaces

yes sure

tasks span interfacesand merge into complex activities

we design processes

artifacts become processes

we have to move awayfrom the design of artifacts and web

sites to design processes

products become experiences

we have to movefrom the design of products

to the design of experiences

we design the IA

we do not design interfaceswe do not design single interactions

we design crossmedia experiences

we do not design this

we design this

IA as ubiquitous ecologies

products become services or platformsparts of ubiquitous ecologies

as information moves to physical spacesIA is used to design the entire range

of shared informational spaces, places, services, and processes

we design this

IA becomes the connector betweendifferent media and different contexts

IA provides experiential continuityto products and services

1information architectures become ecosystems

no artifact stands isolated.all artifacts are connected and related

and have to be designed as part ofone seamless user experience process

2usersbecome

intermediaries

participants in these ecosystems actively produce and remediate

content and meaning

3staticbecomesdynamic

intermediaries makes them perpetually unfinished, perpetually changing, and

perpetually open to further refinement and manipulation

4dynamicbecomeshybrid

the boundaries separating media and genres get thinner

all experiences becomecrossmedia bridgeexperiences

across different environments

5horizontalprevails over

vertical

intermediaries push towards spontaneity, ephemeral structures of meaning,

and constant changecorrelation becomes predominant

6 product designbecomes

experience design

focus shifts from how to design single items to

how to design experiences spanning processes

7experiencesbecome

crossmedia experiences

experiences bridge multipleconnected media and environmentsinto unitarian ubiquitous ecologies

IA is in the process

IA is everywhere

cyberspace is here

“cyberspace is not a place you go tobut rather a layer tightly integrated into

the world around us”

(INSTITUTE FOR THE FUTURE)

thank you

Andrea Resmini

twitter @resminihttp://andrearesmini.com/

Pervasive IAhttp://pervasiveia.com/

andrea resmini official opening: the first polish information architecture conference:...

thewebisdead pervasive

asheep pervasive

differentinterfaces

thisiscommon pervasive

conversations pervasive

rocksandsausages pervasive

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