andrea resmini official opening: the first polish information architecture conference:...
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PERVASIVEANDREA RESMINI
POLISH IA SUMMIT 2010PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI
PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves
how many information architects?
PERVASIVE :: POLISH IA SUMMIT 2010
introduce yourselves
how many usability consultants?
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introduce yourselves
how many interaction designers?
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introduce yourselves
how many user experience designers?
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introduce yourselves
how many project managers?
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introduce yourselves
how many business consultants?
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introduce yourselves
how many something else?
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do not worry
information designer community manager visual designer web master content strategist web developer css ninja community strategist interaction designer technical writer web analyst user experience designer social media coordinator information architect usability engineer ux curmudgeon serial entrepreneur project manager software developer graphic designer ict consultant service designer operational service leaders social program director information analyst tech support officer information technology specialist seo and search officer
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this is common
<
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because
I have other news
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the web is dead
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the web is dead
the World Wide Web is a commodityit is a mature platform
let's think about what is coming
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but regardless
IA is important to all of you
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let me tell you a few stories
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amsterdam
http://www.flickr.com/photos/joiseyshowaa/3864446500
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conversations
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rocks and sausages
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information architecture
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information architecture
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information architecture
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information architecture
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information architecture
information architecture
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is this any different?
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what is the point?
information happens all the time
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we need to provide a context,a place, and make it useful and
meaningful
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think of animals
a seal, a donkey, an elephant,two dogs, a skunk, a penguin, two other
small seals, a platypus, a sheep
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karolus linneus
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systema naturae
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every animal has a place
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almost
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but anyway
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right?
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wrong
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gaia
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PERVASIVE :: POLISH IA SUMMIT 2010
she's right
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think of a common action
say you want to write a message
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is this writing a message?
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is this writing a message?
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is this writing a message?
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with an ouija board?
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is this writing a message?
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and is this?
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same task, different interfaces
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media and messages
does how the message isdelivered to you really matter?
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on twitter
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on a mobile phone
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on a public rt display
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messages have no medium
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interfaces and interactions differ
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wildly
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voice interfaces
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magic interfaces
SPHERE
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gesture interfaces
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scifi interfaces
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yes sure
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tasks span interfacesand merge into complex activities
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we design processes
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artifacts become processes
we have to move awayfrom the design of artifacts and web
sites to design processes
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products become experiences
we have to movefrom the design of products
to the design of experiences
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we design the IA
we do not design interfaceswe do not design single interactions
we design crossmedia experiences
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we do not design this
cc
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we design this
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IA as ubiquitous ecologies
products become services or platformsparts of ubiquitous ecologies
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as information moves to physical spacesIA is used to design the entire range
of shared informational spaces, places, services, and processes
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we design this
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we design this
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we design this
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we design this
IA becomes the connector betweendifferent media and different contexts
IA provides experiential continuityto products and services
1information architectures become ecosystems
no artifact stands isolated.all artifacts are connected and related
and have to be designed as part ofone seamless user experience process
2usersbecome
intermediaries
participants in these ecosystems actively produce and remediate
content and meaning
3staticbecomesdynamic
intermediaries makes them perpetually unfinished, perpetually changing, and
perpetually open to further refinement and manipulation
4dynamicbecomeshybrid
the boundaries separating media and genres get thinner
all experiences becomecrossmedia bridgeexperiences
across different environments
5horizontalprevails over
vertical
intermediaries push towards spontaneity, ephemeral structures of meaning,
and constant changecorrelation becomes predominant
6 product designbecomes
experience design
focus shifts from how to design single items to
how to design experiences spanning processes
7experiencesbecome
crossmedia experiences
experiences bridge multipleconnected media and environmentsinto unitarian ubiquitous ecologies
IA is in the process
IA is everywhere
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cyberspace is here
“cyberspace is not a place you go tobut rather a layer tightly integrated into
the world around us”
(INSTITUTE FOR THE FUTURE)
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thank you
Andrea Resmini
twitter @resminihttp://andrearesmini.com/
Pervasive IAhttp://pervasiveia.com/