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FASHIONand Social Construction
“What role does Fashion play in Human communication? —What is the relationship between appearance and communication?
“ Appearance is a way to Communicate
Social class, gender, sexuality, character, etc
“a style that is popular at a particular time, especially in clothing, hair, make up, etc.
-Cambridge Dictionaries Online
“Fashion plays central role as the shared aesthetics of a community, and is a lens through which we can examine the relationship between appearance and communication.
Thesis
FOR EXAMPLE
➤ Fashionable clothing indicates ideologically modern
Tradition, on the other hand, signifies the unchanging, the repetitious, the stable
➤ Fashionable clothing indicates one’s social class in some cases.
➤ Different gender has distinguished fashionable styles.
Example: A man wear women’s cloth is considered as a feminine
a women wearing men’s cloth is considered as a masculine
Fashion is a social behavior where the fashion leaders first recognized a new fashion and start to perform it. In most cases the fashion leaders are the upper class people. After that, working-class individuals made choices about which middle-class items of style they discovered attractive and inclusion to their new mode of adaptation in their daily life. ( Crane, 2011)
Levy and Weitz, The essentials of retailing (1996)Stages in the Fashion Life Cycle
Creation
Spread to larger consumer groups
Adoption by Fashion Leaders
Saturation
Decline in Acceptance
Obsolescence
DONEXianlin Shao
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