anatomy of a competent 5-minute pitch

Crafting a

competent 5-minute pitch

Leo Exter, founder @ westartup

Competent pitches only.

For an awesome pitch, do something completely different.

Eyes on the prize… your objectives:

Explain clearly what you do

Pre-empt basic questions

• Problem you’re solving

• Market you’re addressing

• Your solution • Business model• Current status• The Ask

Start with audience in mind

Is the audience familiar with your market and problem?

Yes: Appeal to their “personal” pain

No: Describe problemProve market size

Use words your audience understands.

Platform

Craft a “Hollywood cinema pitch”.

Kill Bill meets Wizard of Oz.

+

Prove that your solution works

1,219 users

You (and your team) are part of the solution!

Business models aren’t magical… keep it simple!

Are they paying enough to make it worthwhile?

Who’s buying?What are they buying?

What’s the status? Choose one!

• Prototype• Just launched• Getting traction• Need to grow

faster!

What do you want from your audience?

ContactsAdviceTest users

Money: How much?For what?

"How can you tell a good painting from a bad one?”

“All you have to do is look at a million paintings, and then you can never be mistaken.“

Kurt Vonnegut, Blue Beard

leo.exter@westartup.eu

www.westartup.eu

www.healthstartup.eu

www.betainvest.be

@leoexter

Got questions?