prepping your pitch - amazon web services... · 6/13/2017 · • max 7-minute pitch • slide...

Swap Meet #4

Prepping Your PitchInnovation Catalyst – June 13, 2017

In partnership with…

Program Timeline

Center for Care Innovations 2

We Are

Here-ish

Agenda

Center for Care Innovations 3

- Showcase details (Laura)

- Pitching tips + a Catalyst story (Akilah)

- Pitch structure + example (Chris + Veenu)

- Q&A

First-ever(!) Catalyst showcase:

The DEETS

Center for Care Innovations 2017 / 5

Showcase Details

Logistics

• UCSF Conference Center, SF• 9:30AM• 4 breakout rooms, 5 teams/room• 15-20 attendees in each pitch

session-Your Catalyst peers (~13)-Catalyst team sponsors (~3)-Guest pitch reactors (~2)

• Pitches will be video-taped so you can share with your colleagues

Format

• Max 7-minute pitch • Slide deck format • 7-part pitch structure• Target audience: your

sponsor/other org. leadership• Pitch goal: Effective, concise,

compelling articulation of a need, how you plan to address the need, and what value your solution could provide.

• 7 minutes for feedback & questions from sponsors & guest reactors


Pitch Goal (deconstructed)

Effective, concise, compelling articulation of a need, how you plan to address the need, and what value your solution could provide.

It’s more about how you pitch, than what you pitch.

• Clarity of the problem• Clarity of the solution your recommending• Is it worth doing?

-Clarity of the value your solution offers and what problem(s) would go unaddressed without it

-General understanding of solution’s feasibility


What to Prepare

Bring artifacts from your design research & analysis, co-design sessions, and prototyping.

• Photos• Physical artifacts (e.g. a

storyboard, a prototype)• Don’t create new collateral!

Collect information about/analyze your target audience.

What do your sponsors and organizational leadership care about?• Budget? (Is there a cheaper way of

doing this?)• Workflow?• Staff time?• Unintended consequences (e.g. new

pain points)?• What other solution alternatives did

you consider?

Address these in pitch or have answers ready for Q&A.

Dr. Akilah Cadet, MPH

Pitch Tips

Use Visuals

Be Clear

• This is clear• People can see

this• You can read me!

• This not clear, but it is okay because I really want to get my point across!

• And the more points, then you know that I know what I am talking about.

• I know you want to read all of this an it is really, really, really, easy to read right.

• Aren’t you glad I put all of this information on the slide.

• You totally want to support my ask, I know it, because you now know everything you need to know even the stuff you do not need to know!

Frame First

Be different

• Be you• Highlight that really cool thing• Connect the dots• Think about Q & A

Background

• 2014-15• SFDPH• Two Catalysts• Implement Workforce Survey for ~10K• Develop strategy• Never done before

Super Short Pitch Story

Problem

• No clear direction for the workforce experience• Unknown needs of a growing workforce• Multiple entity specific surveys• Unknown number of employees

What do we need to improve the workforce experience?

Solution

• Co-design actions in response to problemareas/results from workforce experiencesurvey.

• Training and Workforce DevelopmentCommittee

• CCI Catalysts

Co-Design

Short Term Solution

Need (Ask)

“This is ridiculous!” to “This is because of Alecia and Akilah!”

Real Outcome

• Efforts reviewed by the city/county fiscaldepartment

• Three positions were created to develop thefirst time ever Workforce Department

• It took lots of time! 2-3 years!• Innovation was used with Breast screening,

Ambulatory Care Clinics, a Maternal ChildHealth (innovation is infectious!)

Remember…

• Be clear• Have a defined ask, depending on your crowd

provide options• Give them an opportunity for feedback or

participation• If they cannot help, ask who they suggest you

connect with

Catalyst Training: Session 2 | 2017 | Center for Care Innovations 78

Making a Compelling PresentationGain support for your solution

Even if you originally secured permission, it is your

responsibility to build support for you project over time.

Too often, lack of communication skills leads to questioning

your efforts more than supporting them.

Building support

Catalyst Training: Session 1 | 2017 | Center for Care Innovations

Taking advantage of our natural predisposition for

story telling, a narrative structure tuned for innovative

projects, greatly improves your probabilities of

gaining support.

Use a narrative structure


The 7-part innovative project story

1. Describe the desired future

2. Show why it isn’t currently possible to have

3. Share what you learned from research

4. Describe 3 or 4 parts of your solution

5. Articulate the benefits of doing so

6. Present the negative impact of not pursuing

7. Ask for specific support



An example


Behavioral health integration

Catalyst Health System seeks to have seamless integration between clinical and behavioral care.

• Widely recognized that addressing behavioral health improves clinical outcomes

• Reduced costs

• Improves patient satisfaction

• Improves provider and staff engagement


1. Describe the desired future


Current practice is far away

• Clinical and behavioral providers don’t work together

• Our practice hasn’t acknowledged the need

• Lack initiatives to understand the opprotunity and challenges


2. Show why it isn’t currently possible to have


But we took a look

• Engaged current providers and staff

• Documented clinical and behavioral visits

• Brought in patients to discuss their experience


3. Share what you learned from research

Coordinating visits

Integrating systems

Cultivating awareness


4 initiatives to integrate behavioral health

1. Behavioral health basics for all

2. Information system therapy

3. Mind and Body patient campaign

4. Workflow mapping project with providers


4. Describe 3 or 4 parts of your solution


Benefits for Catalyst Health Systems

1. Simplified practice and schedule

2. Improved population outcomes

3. Become provider of choice for patients and staff

4. $125k net bottom line improvement


5. Articulate the benefits of doing so


Penalties grow if we fail to act

1. Re-admittance penalties continue to grow

2. Lose patients from referrals to outside

3. Declining patient satisfaction

4. Increased staff churn from frustration


6. Present the negative impact of not pursuing


Next steps - pilot initiatives

1. Secured provider participation — we need your OK.

2. $7500 to secure temp behavioral health staff

3. Monthly 1-hour all-staff summit to pilot behavioral health basics for all

4. Go ahead for IT integration assessment and prototype


7. Ask for specific support

90Catalyst Training: Session 2 | 2017 | Center for Care Innovations

Presentation Narrative Worksheet

Questions?

What’s Next?

Real Talk w/ LB: Now thru 6/30

Submit your Milestone 2 Video and worksheet by 6/23

See you on the 27th in SF!

prepping your pitch - amazon web services... · 6/13/2017 · • max 7-minute pitch • slide...

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