analytics academy 2015 facts and tips

March 19, 2015

8:30am-2:30pm

Harvard i-lab

Analytics

Academy

#digmetrics

If you want to separate internal (staff) traffic

from external traffic to your site, use a filter in

Google Analytics.

Source: www.e-nor.com blog, February 2015

Automate weekly email analytics reports for

a snapshot of the metrics that are most

important to you.

Be consistent in your naming

conventions for your campaign source,

medium, and content.

Source: Lunametrics.com

Create an alert to monitor error pages (404s).

Source: online-behavior.com/analytics

Facebook “Domain Insights” provides you

with the number of people coming to your

domain from Facebook.

Source: readwrite.com

For more helpful tips, visit:

harvard.edu/guidelines

Source: readwrite.com

In 2015, 60% of websites contained some kind of traffic analysis tool.

Of that 60%, 81% were using Google Analytics.

Source: http://w3techs.com/technologies/overview/

Use Google Analytics Advanced Segments

to customize and personalize your data

view.

Create a trailing slashes filter in Google Analytics so that:

http://kittycity.com/cats = http://kittycity.com/cats/

Source: www.e-nor.com blog, February 2015

A session in Google Analytics is a

collection of interactions, or hits, from a

specific user during a defined period of

time.

Source: support.google.com/analytics

To view analytics that measure your

business goals, create custom Google

Analytics dashboards or find ready-to-

use dashboard templates in the Google

Analytics Solutions Gallery.

Around 75% of websites today are not

active, but are parked domains or similar.

Source: internetlivestats.com

Women dominate Pinterest: 42% of online

women now use the platform, compared

with 13% of online men.

Source: Pew Internet

Google processes over 40,000 search queries every second, on average.

Source: internetlivestats.com

89% of 18-29 year-olds are active on

social media, as are 43% of adults 65

and older.

Source: business2community.com, January 2014

Facebook accounts for 15.8% of total time

spent on the internet.

Source: rocketpost.com, February 2014

Google Analytics’ new benchmarking reports allow users to compare their results to 1,600

industries and 1,250 markets.

Source: searchengineland.com, September 2014

eBay is the most engaging brand on

Twitter. Starbucks is the fourth-most-

engaging, and also has the fourth highest

number of followers of any major brand.

Source: Simply Measured

Nearly 1.4 billion people around the world

use Facebook every month. Some 890

million people visit it daily and now view

more than 3 billion videos a day.

Source: Mashable

The web has grown from 1 website in

1991 to 1 billion in 2014.

Source: internetlivestats.com

For websites, Google Analytics uses

JavaScript code to collect information.

Source: support.google.com/analytics/

Use In-Page Analytics to gain insight into the

effectiveness of Calls to Action.

Create an analytics implementation plan.

Source: support.google.com/analytics

Segmenting your analytics allows you to

isolate and analyze subsets of your data.

Source: support.google.com/analytics

The building blocks of every report in

Google analytics are dimensions and

metrics.

Source: support.google.com/analytics