June 11, 20158:30am – 3:30pmHarvard i-lab

Social MediaAcademy

#DigSocial

There are just over 3 billion active Internet users (45% of the world’s internet users)

Source: Jeff Bullas website, April 2015

While Facebook remains the most popular social media site, its overall growth has slowed and other sites continue to see

increases in usership.

Source: Pew Research Center, January 2015

Create an alert to monitor error pages (404s).

Source: online-behavior.com/analytics

Nearly 2.1 billion people have social media accounts

Source: Jeff Bullas website, April 2015

For more helpful tips, visit:

harvard.edu/guidelines

Instagram grew 50% in 9 months and is now bigger than Twitter in 2014

Source: oursocialtimes.com, December 2014

June 11, 20158:30am – 3:30pmHarvard i-lab

Social MediaAcademy

#DigSocial

There are 1.65 billion active mobile social accounts globally

Source: Jeff Bullas website, April 2015

In June 2014 Facebook (12.3 billion) served more video views than YouTube (11.3 billion)

Source: oursocialtimes.com, December 2014

Instagram’s per-follower brand engagement rate is 4.21% higher than any other social

network

Source: Forrester Research, April 2014

1 in every 3 professionals in the world has a LinkedIn account

Source: business2community.com, June 2015

Source: pewinternet.org

Source: oursocialtimes.com, December 2014

Facebook accounts for 15.8% of total time spent on the internet.

Source: rocketpost.com, February 2014

A little humor goes a long way on Twitter

Source: blog.hootsuite.com, February 2015

June 11, 20158:30am – 3:30pmHarvard i-lab

Social MediaAcademy

#DigSocial

53% of Americans who follow brands in social are more loyal to these brands

Source: business2community.com, June 2015

Instagram gets 50x more engagement than Twitter

Source: socialbakers.com, December 2014

LinkedIn does not support hashtags

Source: blog.act-on.com, February 2015

87% of a Facebook page’s engagement happens on photo posts

Source: business2community.com, June 2015