analytics academy 2015 facts and tips
TRANSCRIPT
March 19, 2015
8:30am-2:30pm
Harvard i-lab
Analytics
Academy
#digmetrics
If you want to separate internal (staff) traffic
from external traffic to your site, use a filter in
Google Analytics.
Source: www.e-nor.com blog, February 2015
Automate weekly email analytics reports for
a snapshot of the metrics that are most
important to you.
Be consistent in your naming
conventions for your campaign source,
medium, and content.
Source: Lunametrics.com
Create an alert to monitor error pages (404s).
Source: online-behavior.com/analytics
Facebook “Domain Insights” provides you
with the number of people coming to your
domain from Facebook.
Source: readwrite.com
For more helpful tips, visit:
harvard.edu/guidelines
Source: readwrite.com
In 2015, 60% of websites contained some kind of traffic analysis tool.
Of that 60%, 81% were using Google Analytics.
Source: http://w3techs.com/technologies/overview/
Use Google Analytics Advanced Segments
to customize and personalize your data
view.
Create a trailing slashes filter in Google Analytics so that:
http://kittycity.com/cats = http://kittycity.com/cats/
Source: www.e-nor.com blog, February 2015
A session in Google Analytics is a
collection of interactions, or hits, from a
specific user during a defined period of
time.
Source: support.google.com/analytics
To view analytics that measure your
business goals, create custom Google
Analytics dashboards or find ready-to-
use dashboard templates in the Google
Analytics Solutions Gallery.
Around 75% of websites today are not
active, but are parked domains or similar.
Source: internetlivestats.com
Women dominate Pinterest: 42% of online
women now use the platform, compared
with 13% of online men.
Source: Pew Internet
Google processes over 40,000 search queries every second, on average.
Source: internetlivestats.com
89% of 18-29 year-olds are active on
social media, as are 43% of adults 65
and older.
Source: business2community.com, January 2014
Facebook accounts for 15.8% of total time
spent on the internet.
Source: rocketpost.com, February 2014
Google Analytics’ new benchmarking reports allow users to compare their results to 1,600
industries and 1,250 markets.
Source: searchengineland.com, September 2014
eBay is the most engaging brand on
Twitter. Starbucks is the fourth-most-
engaging, and also has the fourth highest
number of followers of any major brand.
Source: Simply Measured
Nearly 1.4 billion people around the world
use Facebook every month. Some 890
million people visit it daily and now view
more than 3 billion videos a day.
Source: Mashable
The web has grown from 1 website in
1991 to 1 billion in 2014.
Source: internetlivestats.com
For websites, Google Analytics uses
JavaScript code to collect information.
Source: support.google.com/analytics/
Use In-Page Analytics to gain insight into the
effectiveness of Calls to Action.
Create an analytics implementation plan.
Source: support.google.com/analytics
Segmenting your analytics allows you to
isolate and analyze subsets of your data.
Source: support.google.com/analytics
The building blocks of every report in
Google analytics are dimensions and
metrics.
Source: support.google.com/analytics