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American Indian Foods Export Program

American Indian Foods Export Program

AMERICAN INDIAN

FOODS (AIF) INT’L EXPORT

PROGRAM

• Administered by the IAC and funded

through the USDA Foreign Agriculture

Service (FAS)

• We work w/ Tribal Businesses and

Individual American Indian Owned

businesses.

• The mission is to provide export education

and to facilitate global market penetration.

AMERICAN INDIAN

FOODS (AIF) INT’L EXPORT

PROGRAM

Market Access Program

• Funds various Export Market Promotions

• Funds are available to State and Commodity

Associations

• IAC is the “Indian Country” Association

Overall Program Objectives

Promote and secure export sale of American Indian agriculture and food products

Tradeshows

Foreign Trade Buyers Missions

Foreign Press Missions

Cooking Demonstrations

Promotions

Train Tribal Enterprises to create export sales.

Export Readiness Seminars

Market, Industry, and Country Information

Create Self-sufficient enterprises through increased revenue and production efficiencies

Sales and Lead follow-up

International Expo West Food Show

Anaheim, CA

International Food & Drink Show

London England

Excel Convention Centre

London England

ANUGA FOOD SHOW

Cologne (Koln) Germany

American Indian Foods Booth

American Indian Foods Program Participants

Native Taste Buyers Dinner

Cooking Demonstrations

Seven Course Formal Dinner

For the Buyers

Chef Loretta Oden

Potawatomi - Oklahoma

Chef Nephi Craig

Navajo/Apache

Sugpiaq Salmon

Red Lake Wild Rice

Native Naturals Beans

Meeting with Buyers…..

Specific Activities

Create American Indian Foods Pavilion

Currently purchasing 4 booth spaces per show (roughly 208 Square feet)

Menu Promotions in each market

Currently Japan, Germany, New York & Paris

Expand participation of Tribal enterprises and Indian owned businesses

Continue to be ongoing

Annual combined sales of $1-2 Million or better.

Participation Requirements:

Two-part program

Trademark application

Criteria Met

Show/Product Selection

Two-Part Program

1) Attend an Export Readiness Seminar to

gain specific professional information

needed to sell products in the global

market.

2) Take enterprises that have export ready

products to international trade shows and

on trade missions throughout Europe, Asia

and Canada.

Requirements

Tribal Enterprise or Indian-owned business (at least51%) and sales need to tie into reservationeconomy.

Business needs to be primarily agriculture/foodbusiness.

Main Person Attending and participating in one ofthe Export Readiness Seminars and tradeshowsmust have authority to sign contracts, discuss andnegotiate terms of sale and prices.

Requirements (Continued)

Enterprise/Company needs to have on thepackaging, or have applied with the IAC, for the useof the “Made By American Indians” trademark andhave it prominently displayed.

Business need to have FDA/USDA certification onproducts and manufacturing procedures. If neededHACCP certification must be obtained before travel.

Main person selling product at the show needs to beAmerican Indian.

Requirements (Continued)

Promotional material needs to be developed thatdescribes the product, its story and the process ofmanufacturing and prices.

Product must be available in commercial quantitiesand sufficient to give away as samples attradeshows. It needs to be transportable andpackaged so that it can be displayed in aprofessional manner.

Requirements (Continued)

Businesses participating in tradeshows need toprovide effective follow up to trade leads.

Businesses need to complete all trip reports,contribution reports and show evaluation forms.

Forms must be submitted in final format forreimbursement and payment.

Market and Research

Information

Landry Consulting, llc

Tiffany Landry, Owner and President

Landry Consulting is hired through the IAC and MAP program. For specific market information and research

Other Trade Associations (WUSATA, MIACO, etc…)

Private International Market Research Companies

Research Reports include: Countries, Products, Trends, etc.

TRADEMARK

This trademark is for all American Indian people to

use on their products, whatever they might be.

The trademark is to certify

authenticity of the “Native” or

“Indian” made products.

AGRICULTURE REQUIREMENTS

“MADE BY AMERICAN

INDIANS”

• Livestock products - must be fed in Indian

Country for at least 60 days prior to

processing/slaughtering

• Crop production - must be grown in Indian

Country at least 60 days prior to harvesting

MANUFACTURING

REQUIREMENTS

• Processed agriculture products or

manufactured goods – no less than 80% of the

featured product component or at least 60% of

the total product by weight was produced by

American Indians

• An eligible product was processed in a plant

at least 51% owned by American Indians

DISPLAY REQUIREMENTS

• Stickers can be

obtained from the IAC

- currently they are a

black logo on a yellow

permanent sticker

• Trademark can be

incorporated into

packaging

HOW TO APPLY

• Submit a completed application including

proof of enrollment in a federally

recognized Tribe or Alaska Village or a

resolution from a Tribal entity

• Application is reviewed by IAC and

approval within 30 days of receipt of

complete & accurate applications.

COST

FREE !!

IAC International Food Export Seminar

How it Works…. Product Developed

Export Readiness Seminar

Criteria Met Trademark

Application

Product Evaluation/Placement

Show Coordination/Selection

Show Attendance

Forms Completed

Travel Reimbursement

Contributions

Evaluation

*Within 90 days of Show – Complete

Lead/Contact Follow-up

More Information

IAC Website: www.indianaglink.com

www.AmericanIndianFoods.com

Newspapers: Indian Country Today and News from Indian Country

IAC Offices: 406.259.3525

Email: nnotah@indianaglink.com or tvoigt@indianaglink.com

Thank You

Information presented can be

obtained by emailing or calling the

IAC Billings office.

INTERTRIBAL

AGRICULTURE COUNCIL

NATHAN NOTAH

American Indian Foods (AIF)

International Export

100 North 27th Street, Suite 500

Billings MT 59101-2054

Phone: 406-259-3525

Fax: 406-259-9980

Email: nnotah@indianaglink.com

Website: AmericanIndianFoods.com