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American Indian Foods Export Program
American Indian Foods Export Program
AMERICAN INDIAN
FOODS (AIF) INT’L EXPORT
PROGRAM
• Administered by the IAC and funded
through the USDA Foreign Agriculture
Service (FAS)
• We work w/ Tribal Businesses and
Individual American Indian Owned
businesses.
• The mission is to provide export education
and to facilitate global market penetration.
AMERICAN INDIAN
FOODS (AIF) INT’L EXPORT
PROGRAM
Market Access Program
• Funds various Export Market Promotions
• Funds are available to State and Commodity
Associations
• IAC is the “Indian Country” Association
Overall Program Objectives
Promote and secure export sale of American Indian agriculture and food products
Tradeshows
Foreign Trade Buyers Missions
Foreign Press Missions
Cooking Demonstrations
Promotions
Train Tribal Enterprises to create export sales.
Export Readiness Seminars
Market, Industry, and Country Information
Create Self-sufficient enterprises through increased revenue and production efficiencies
Sales and Lead follow-up
International Expo West Food Show
Anaheim, CA
International Food & Drink Show
London England
Excel Convention Centre
London England
ANUGA FOOD SHOW
Cologne (Koln) Germany
American Indian Foods Booth
American Indian Foods Program Participants
Native Taste Buyers Dinner
Cooking Demonstrations
Seven Course Formal Dinner
For the Buyers
Chef Loretta Oden
Potawatomi - Oklahoma
Chef Nephi Craig
Navajo/Apache
Sugpiaq Salmon
Red Lake Wild Rice
Native Naturals Beans
Meeting with Buyers…..
Specific Activities
Create American Indian Foods Pavilion
Currently purchasing 4 booth spaces per show (roughly 208 Square feet)
Menu Promotions in each market
Currently Japan, Germany, New York & Paris
Expand participation of Tribal enterprises and Indian owned businesses
Continue to be ongoing
Annual combined sales of $1-2 Million or better.
Participation Requirements:
Two-part program
Trademark application
Criteria Met
Show/Product Selection
Two-Part Program
1) Attend an Export Readiness Seminar to
gain specific professional information
needed to sell products in the global
market.
2) Take enterprises that have export ready
products to international trade shows and
on trade missions throughout Europe, Asia
and Canada.
Requirements
Tribal Enterprise or Indian-owned business (at least51%) and sales need to tie into reservationeconomy.
Business needs to be primarily agriculture/foodbusiness.
Main Person Attending and participating in one ofthe Export Readiness Seminars and tradeshowsmust have authority to sign contracts, discuss andnegotiate terms of sale and prices.
Requirements (Continued)
Enterprise/Company needs to have on thepackaging, or have applied with the IAC, for the useof the “Made By American Indians” trademark andhave it prominently displayed.
Business need to have FDA/USDA certification onproducts and manufacturing procedures. If neededHACCP certification must be obtained before travel.
Main person selling product at the show needs to beAmerican Indian.
Requirements (Continued)
Promotional material needs to be developed thatdescribes the product, its story and the process ofmanufacturing and prices.
Product must be available in commercial quantitiesand sufficient to give away as samples attradeshows. It needs to be transportable andpackaged so that it can be displayed in aprofessional manner.
Requirements (Continued)
Businesses participating in tradeshows need toprovide effective follow up to trade leads.
Businesses need to complete all trip reports,contribution reports and show evaluation forms.
Forms must be submitted in final format forreimbursement and payment.
Market and Research
Information
Landry Consulting, llc
Tiffany Landry, Owner and President
Landry Consulting is hired through the IAC and MAP program. For specific market information and research
Other Trade Associations (WUSATA, MIACO, etc…)
Private International Market Research Companies
Research Reports include: Countries, Products, Trends, etc.
TRADEMARK
This trademark is for all American Indian people to
use on their products, whatever they might be.
The trademark is to certify
authenticity of the “Native” or
“Indian” made products.
AGRICULTURE REQUIREMENTS
“MADE BY AMERICAN
INDIANS”
• Livestock products - must be fed in Indian
Country for at least 60 days prior to
processing/slaughtering
• Crop production - must be grown in Indian
Country at least 60 days prior to harvesting
MANUFACTURING
REQUIREMENTS
• Processed agriculture products or
manufactured goods – no less than 80% of the
featured product component or at least 60% of
the total product by weight was produced by
American Indians
• An eligible product was processed in a plant
at least 51% owned by American Indians
DISPLAY REQUIREMENTS
• Stickers can be
obtained from the IAC
- currently they are a
black logo on a yellow
permanent sticker
• Trademark can be
incorporated into
packaging
HOW TO APPLY
• Submit a completed application including
proof of enrollment in a federally
recognized Tribe or Alaska Village or a
resolution from a Tribal entity
• Application is reviewed by IAC and
approval within 30 days of receipt of
complete & accurate applications.
COST
FREE !!
IAC International Food Export Seminar
How it Works…. Product Developed
Export Readiness Seminar
Criteria Met Trademark
Application
Product Evaluation/Placement
Show Coordination/Selection
Show Attendance
Forms Completed
Travel Reimbursement
Contributions
Evaluation
*Within 90 days of Show – Complete
Lead/Contact Follow-up
More Information
IAC Website: www.indianaglink.com
www.AmericanIndianFoods.com
Newspapers: Indian Country Today and News from Indian Country
IAC Offices: 406.259.3525
Email: [email protected] or [email protected]
Thank You
Information presented can be
obtained by emailing or calling the
IAC Billings office.
INTERTRIBAL
AGRICULTURE COUNCIL
NATHAN NOTAH
American Indian Foods (AIF)
International Export
100 North 27th Street, Suite 500
Billings MT 59101-2054
Phone: 406-259-3525
Fax: 406-259-9980
Email: [email protected]
Website: AmericanIndianFoods.com
