almost everything i've learned from 5 years of lean ux

A L M O S T E V E R Y T H I N G I ’ V E L E A R N E D F R O M 5 Y E A R S O F L E A N U X

J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

A G I L E + U X = H E A R T B R E A KT W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

Lean in the Enterprise Workshop | September 2015 _ _3

4 Y E A R S A G O …T H E P O S T T H A T S TA R T E D I T A L L

L E A N U X A L L T H E TA L K SW H I C H L E D T O T H I S

L E A N U X - T H E B O O K !W H I C H L E D T O T H I S

L E A N U X - T H E M U S I C A L !W H I C H L E D T O T H I S

L E A N U X - T H E H A S H TA G !W H I C H L E D T O T H I S

#leanux

M E . O N A I R P L A N E S . A L O T.W H I C H L E D T O T H I S

T W O T H I N G S E M E R G E D

D E S I G N H A S T O C H A N G EW E L E A R N E D 2 T H I N G S

P R O D U C T D E V E L O P M E N T H A S T O C H A N G E

W E L E A R N E D 2 T H I N G S

L E A N U X I S A G I L E U XL E T ’ S G E T T H I S O U T O F T H E W A Y E A R LY

3 B I G L E A R N I N G S F O R D E S I G N

A R T I FA C T S N O T A R C H I V E SD E L I V E R A B L E S A R E T E M P O R A R Y

R A D I C A L T R A N S PA R E N C YT H E R E A R E N O S E C R E T S

I N F O R M A L I N S T E A D O F I N T E R R O G AT I O NC O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

3 B I G L E A R N I N G S F O R P R O D U C T D E V E L O P M E N T

N O O N E W A S A S K I N G , “ S O W H AT ? ”T E A M S W E R E S H I P P I N G F E A T U R E S

C O N T I N U O U S L E A R N I N GT H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

C O N T I N U O U S C O N V E R S AT I O N

Ship

SenseRespond

T H E O R G A N I Z AT I O N H A S T O S H I F TM O S T I M P O R TA N T …

H U M I L I T YN E W T O O L S , N E W W A Y S O F T H I N K I N G

H O W M A N Y O F Y O U A R E R U N N E R S ?A Q U E S T I O N F O R T H E R O O M :

@ J B O O G I E

T H AT ’ S A S I N I N E !A D D P H O T O S W H I L E Y O U R U N ?

@ J B O O G I E

Y O U R U N PA S T T H I N G ST H E F U T U R E I S U N P R E D I C TA B L E

@ J B O O G I E

Y O U R U N PA S T S C E N E R YT H E F U T U R E I S U N P R E D I C TA B L E

@ J B O O G I E

@ J B O O G I E

I R A N PA S T T H I S S C E N ET H E F U T U R E I S U N P R E D I C TA B L E

@ J B O O G I E

@ J B O O G I E

@ J B O O G I E

H U M I L I T YC O M P O N E N T S O F L E A N U X

@ J B O O G I E

"We poured surreal amounts of money into it, yet we all thought it had no value for the customer, which was the biggest irony. Whenever anyone asked why we were doing this, the answer was,

‘Because Jeff wants it.’ No one thought the feature justified the cost to the project. No one. Absolutely

no one."

E X P E R I M E N TAT I O NM I N I M U M V I A B L E W H A T ?

E X P E R I M E N TAT I O NC O M P O N E N T S O F L E A N U X

@ J B O O G I E

What’s the smallest thing we can make or do to test our assumptions?

I T E R AT I O NY O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

D ATAO B J E C T I V E M E A S U R E S O F S U C C E S S

R E S E A R C H I S PA R T O F T H E C Y C L EW H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X

@ J B O O G I E

R E S P O N S I V E N E S SC O M P O N E N T S O F L E A N U X

@ J B O O G I E

D I D W E C H A N G E C U S T O M E R B E H AV I O R ?

O B J E C T I V E M E A S U R E S O F S U C C E S S

P R O G R E S S & F U N D I N GE V I D E N C E - B A S E D D E C I S I O N S

T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T

T H E A G E N C Y

T H I S C H A N G E S E V E R Y T H I N GB U S I N E S S - L E V E L I M PA C T

I N - H O U S E T E A M S

G E T T O P R O D U C T FA S T E RP R I O R I T I Z E L E A R N I N G O V E R G R O W T H

T H A N K Y O UJ E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E | | J E F F @ N E O . C O M

N E W B O O K I N 2 0 1 6 ! S E N S I N G B O O K . C O M

http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg http://i.huffpost.com/gen/1975970/original.jpg http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg