all together now: how ux fuels & engages online communities

ALL TOGETHER NOW:HOW UX FUELS & ENGAGES ONLINE COMMUNITIES

2012

The Organization

3,000+events annually

Facebook

.orgEmail

.org

.org

C!munity

Shared purpose

Shared interest

Shared values

Belonging

People

SocialTechnographics

Ladder

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Creators

Critics

Collectors

Joiners

Spectators

Inactives

Stakeholders

Facebook?

K.I.S.S.

Research

Why do youparticipate?

“I want the disease erased from the dictionary of life and it be replaced with the joy, love and laughter of families sharing long lives and loving memories.”

Who do you communicate with? How?

What are you communicating?

Design

Everything Else

Creators Critics

Spectators

MineCollectors

3Secondary Navigation - Proposed (Logged In) 4of

My Account Settings

Edit My Profile

My Profile

All Discussions

My Discussions

Fundraising Resources

My Resources

My Inbox

RESOURCE LIBRARY GROUPSDISCUSSIONSDASHBOARD MEMBERS

All Groups

My Groups

All Members

My Friends

My Friends

Invite

My Content

All Resources

Photo Gallery

Video Gallery

3Secondary Navigation - Proposed (Logged In) 4of

My Account Settings

Edit My Profile

My Profile

All Discussions

My Discussions

Fundraising Resources

My Resources

My Inbox

RESOURCE LIBRARY GROUPSDISCUSSIONSDASHBOARD MEMBERS

All Groups

My Groups

All Members

My Friends

My Friends

Invite

My Content

All Resources

Photo Gallery

Video Gallery

Illustration by Hana Jang

10,000members

20,000members

“[The developer] tells us that it’s one of the fastest growing communities out of the gate that they’ve seen.”

“We’re following through on our commitment to start simple and slowly add features as people get comfortable with the site.”

Thank You

@SunSilvestri

jenny@fieldux.com