all together now: how ux fuels & engages online communities
TRANSCRIPT
ALL TOGETHER NOW:HOW UX FUELS & ENGAGES ONLINE COMMUNITIES
2012
The Organization
3,000+events annually
.orgEmail
.org
.org
C!munity
Shared purpose
Shared interest
Shared values
Belonging
People
SocialTechnographics
Ladder
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Stakeholders
Facebook?
K.I.S.S.
Research
Why do youparticipate?
“I want the disease erased from the dictionary of life and it be replaced with the joy, love and laughter of families sharing long lives and loving memories.”
Who do you communicate with? How?
What are you communicating?
Design
Everything Else
Creators Critics
Spectators
MineCollectors
3Secondary Navigation - Proposed (Logged In) 4of
My Account Settings
Edit My Profile
My Profile
All Discussions
My Discussions
Fundraising Resources
My Resources
My Inbox
RESOURCE LIBRARY GROUPSDISCUSSIONSDASHBOARD MEMBERS
All Groups
My Groups
All Members
My Friends
My Friends
Invite
My Content
All Resources
Photo Gallery
Video Gallery
3Secondary Navigation - Proposed (Logged In) 4of
My Account Settings
Edit My Profile
My Profile
All Discussions
My Discussions
Fundraising Resources
My Resources
My Inbox
RESOURCE LIBRARY GROUPSDISCUSSIONSDASHBOARD MEMBERS
All Groups
My Groups
All Members
My Friends
My Friends
Invite
My Content
All Resources
Photo Gallery
Video Gallery
Illustration by Hana Jang
10,000members
20,000members
“[The developer] tells us that it’s one of the fastest growing communities out of the gate that they’ve seen.”
“We’re following through on our commitment to start simple and slowly add features as people get comfortable with the site.”
Thank You
