algonquin career week 2010

Developing Your Personal Brand

• Part-time Professor at Algonquin• Marketing I in Business School• WhyHire.me in PR program

• Co-founder of WhyHire.me• Social network and 8 hours of curriculum for

developing a professional online personal brand

• Consultant• Innovation, Social Media, Marketing Strategy

Patti Church

• Why create an online presence• What is an online personal brand• Five steps to developing yours• BREAK• WhyHire.me Demo (if we have time)

What to Expect

Audience Survey

DesktopPublishing & Mail

Job Portals& email

SocialMedia

Recruiting Evolution

It’s Inevitable

Unfair Characterization

Shape Your Brand

The Opportunity

To Create Connections

• The web is transforming all forms of exchange

• On-going branding opportunity

• New ways to connect and standout

• Meet the basic job requirements

• Have a clear unique message• Looking for quality candidates

that can illustrate • Initiative, • Passion, and• Leadership

Recruiters Perspective

What goes into your online brand?

The sum of…- messaging- visual elements - personality - promise of value- ongoing actions and

behaviour

What is a Brand?

The End Game

Personal Brands strive to build- trust- connections- sustained relationships

• A business would never launch a product without; Research Strategy and A plan

Where to Begin

Put Your Hands on the Wheel

Our Methodology

5 Steps to Get You Moving

• Ongoing commitment to think and be strategic about your education & career

Step One

What are my key personality traits?What are my greatest strengths?What do I have to offer?What do I need to learn?How am I unique compared to others?How can I display my initiative, passion and leadership skills?What’s my target & what steps am I taking to move towards that goal?How can I help solve business problems?

• What are your keywords, key message and can you prove them?

Creative & Innovative

Entrepreneur Community Builder

Passionate

Leader & Mentor

Step Two

• Get in the Game!• Free Agent• Experiences vs. Marks• Passion, Initiative & leadership

Step Three

• Use an online platform to develop your online presence & personal brand

Step Four

• Be authentic & ready to help

Step Five

1) Ongoing commitment to think and be strategic2) Your 5 keywords, key message and proof3) Get in the Game! 4) Use an online platform to develop your online

presence & personal brand5) Be authentic and ready to help solve problems

What Actions Can You Take?

Kelly Rusk,PR 2006

Ottawa Initiatives

Personal Branding Resources

To Create Connections

• Gary Vaynerchuk• Mitch Joel• William Arunda• Seth Godin

• Read our blog http://blog.whyhire.me• Follow me on Twitter @pattichurch• Learn more about me or to contact me go

to www.whyhire.me/patti_church

• Just Google me and we will connect!

Let’s Stay in Touch