algonquin career week 2010
DESCRIPTION
This presentation was used during Career Week at Algonquin College. It outlines the what, why and how of personal branding in 45 minutes.TRANSCRIPT
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Developing Your Personal Brand
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• Part-time Professor at Algonquin• Marketing I in Business School• WhyHire.me in PR program
• Co-founder of WhyHire.me• Social network and 8 hours of curriculum for
developing a professional online personal brand
• Consultant• Innovation, Social Media, Marketing Strategy
Patti Church
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• Why create an online presence• What is an online personal brand• Five steps to developing yours• BREAK• WhyHire.me Demo (if we have time)
What to Expect
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Audience Survey
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DesktopPublishing & Mail
Job Portals& email
SocialMedia
Recruiting Evolution
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It’s Inevitable
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Unfair Characterization
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Shape Your Brand
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The Opportunity
To Create Connections
• The web is transforming all forms of exchange
• On-going branding opportunity
• New ways to connect and standout
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• Meet the basic job requirements
• Have a clear unique message• Looking for quality candidates
that can illustrate • Initiative, • Passion, and• Leadership
Recruiters Perspective
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What goes into your online brand?
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The sum of…- messaging- visual elements - personality - promise of value- ongoing actions and
behaviour
What is a Brand?
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The End Game
Personal Brands strive to build- trust- connections- sustained relationships
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• A business would never launch a product without; Research Strategy and A plan
Where to Begin
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Put Your Hands on the Wheel
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Our Methodology
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5 Steps to Get You Moving
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• Ongoing commitment to think and be strategic about your education & career
Step One
What are my key personality traits?What are my greatest strengths?What do I have to offer?What do I need to learn?How am I unique compared to others?How can I display my initiative, passion and leadership skills?What’s my target & what steps am I taking to move towards that goal?How can I help solve business problems?
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• What are your keywords, key message and can you prove them?
Creative & Innovative
Entrepreneur Community Builder
Passionate
Leader & Mentor
Step Two
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• Get in the Game!• Free Agent• Experiences vs. Marks• Passion, Initiative & leadership
Step Three
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• Use an online platform to develop your online presence & personal brand
Step Four
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• Be authentic & ready to help
Step Five
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1) Ongoing commitment to think and be strategic2) Your 5 keywords, key message and proof3) Get in the Game! 4) Use an online platform to develop your online
presence & personal brand5) Be authentic and ready to help solve problems
What Actions Can You Take?
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Kelly Rusk,PR 2006
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Ottawa Initiatives
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Personal Branding Resources
To Create Connections
• Gary Vaynerchuk• Mitch Joel• William Arunda• Seth Godin
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• Read our blog http://blog.whyhire.me• Follow me on Twitter @pattichurch• Learn more about me or to contact me go
to www.whyhire.me/patti_church
• Just Google me and we will connect!
Let’s Stay in Touch