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Post on 22-Nov-2014
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Propaganda techniques in the media
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Whose voice guides your choice?
How do you decide who is the best candidate…
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or which is the best toothpaste ?
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Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts.
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Are they facts at all, or is the advertiser using propaganda techniques to persuade you?
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What are Propaganda techniques?
• Propaganda is designed to persuade.
• Its purpose is to influence your opinions, emotions, attitudes, or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
What are some of the techniques used to persuade us? • Bandwagon
• Name-calling• Testimonial• Glittering Generality• Plain-folks appeal• Transfer• Emotional words• Faulty Reasoning• Fear
Bandwagon•Everybody is doing this.
• If you want to fit in, you need to “jump on the bandwagon” and do it too.
• The implication is that you must JOIN in to FIT in.
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For example:
If the whole world uses this VISA card, you must need one too.
Bank of the World Visa Card-You can use it from Tennessee to
Timbuktu-anywhere you travel in whole
wide world !!
Sign up today at www.bowvisa.com
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Name-calling
• A negative word or feeling is attached to an idea, product, or person.
• If that word or feeling goes along with that person or idea, the implication is that we shouldn’t be interested in it.
For example:Do we want a mayor who will leave us in debt?
Spending grew 100%
under Mayor Moneybags!
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Testimonial
•A famous person endorses an idea, a product, a candidate.
• If someone famous uses this product, believes this idea, or supports this candidate, so should we.
For example:
If we drink milk we will all be as famous as Milly the model.
Milly the Model asks, “Got Milk?”
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Glittering Generality
•A commonly admired virtue is used to inspire positive feelings for a person, idea, or product.
•Words like truth, democracy, beauty, timeless are examples of those general terms.
For example:
If you want to be brighter, you’ll support Bill Brite.
Look on the bright side!
Vote for Bill Brite !
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Plain-folks appeal
This idea, product, or person is associated with normal, everyday people and activities.
For Example: We want a Jim Smith, a mayor who supports the regular American worker.
Vote for SmithClipart-Microsoft Office XP 2002
Transfer
•Symbols, quotes, or images of famous people are used to convey a message.
•The message may not necessarily be associated with them.
For example:Joe uses symbols of America to tie his restaurant to American values for Independence Day.
Celebrate the American Way this 4th of July-
Eat at Joe’s
Joe’s Barbeque
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Emotional words
•Words that leave us with positive feelings are used to describe a product, person, or idea.
•We associate those words and, therefore, those positive feelings with the product.
For example:
What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you?
True LoveClipart-Microsoft Office XP 2002
Faulty Reasoning
•Factual supporting details are used though they do not support the conclusion. It works like this:
• Christians believe in God.
• Muslims believe in God.
• Christians are Muslims.
For example:
Does this mean that teachers need medication to keep their cool during the school day ?
More teachers recommend Calm-me to help them make it through the day
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Fear
•Our fears are displayed.
•Ideas, candidates, or products are shown to put our fears to rest.
For example:
If you use Safety Ware it will people from stealing your identity-or will it?
Guard against Identity theft
Use Safety Ware
www.safetyware.com
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How do we make sure that we are making informed choices,
instead of allowing others to sway us in our decision-making?
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We make our own choices when …• we read and listen to reliable sources,
• we watch for combinations of truths and lies,
• we check for hidden messages,
• we watch for use of propaganda techniques,
and, most importantly,
www.scottish.parliament.uk/ educationservice
WHEN WE LISTEN TO OUR OWN VOICES !
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