#7 Advertising Techniques• Convenience: The product makes your life easier.

Normal tasks take less time. • Magic: Product “Magically” makes life better.• Fear: If you don’t buy this product, then something

bad with happen to you. • Endorsements

– Celebrity– Professional– Other

• Cool Factor: Everyone else is doing it.• Success• Combine with Propaganda techniques**• New methods in Psychology led to the evolution of

advertising. Color, images and language became integral parts of persuading potential customers.

Convenience

Magic

Fear

Endorsements

Celebrity Endorsements

Professional Endorsements

Other Endorsements

Success - The Better Life