advertising is dead
Post on 22-May-2015
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ADVERTISING IS DEADLONG LIVE ADVERTISING
THE FUTURE IS NOW
2007 2010 2013
THE FUTURE IS NOW
2007 2010 2013 2020
?
TRADITIONAL MODEL
TV
DIGITAL
OOH
%
NOW MEDIA
NOW MEDIA
%?
TRADITIONAL MINDSET
BUY
BUY NOW
THE JOURNEY
BUY NOW
BUY PURCHASE PATH
THE JOURNEY
BUY
AD AD
SEARCH
OLD MODEL
BRAND CONSUMER
OLD MODEL
BRAND REACH
OLD MODEL
BRAND BUY
NEW MODEL
BRAND CONSUMER
NEW MODEL
APP
WEBSITE
GAME
COMMUNITIES
NOW MEDIA
NEW MODEL
BRAND BUY
NEW MODEL
RESULTREACH
OLD MODEL
NEW MODEL
AWARENESS
INTEREST
DESIREACTION
ENGAGE
NEW MODEL
CAMPAIGN BUILD TO LAST
NEW MODEL
UTILITY CONVENIENCE VALUE EXPERIENCE
THE SHIFT
BUSINESSPROBLEM
CONSUMERBEHAVIOR
THE SHIFT
BUSINESSPROBLEM TECHNOLOGY
CONSUMERBEHAVIOR
ADVERTISING
THE SHIFT
ARCHITECTUREART
NEW BUSINESS MODEL
%
NEW BUSINESS MODEL
HOW CAN WE IMPROVE THE LIFE OF THE CONSUMER?
NEW BUSINESS MODEL
CONCEPT
FACEBOOK MOBILE DIGITAL IN-STORE PINTEREST
Google Art Copy & Code
www.artcopycode.com/#/film
HIBBETT SPORTS
MOBILE CVB
MOBILE CVB
NIKE+
NIKE FUEL BAND
KELLOGG MY SPECIAL K
STARBUCKS
TESCO
WHAT'S THE ROI?
WHAT'S THE RETURN ON RELATIONSHIP?
NOW LATER
$
$$$
$$$$$$$$$$VS.
jarrett@redsquareagency.com
@jarrettmccraw
linkedin.com/in/jarrettmccraw
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