addthis tech talk at dbs: how to harness brand advocates beyond facebook and twitter

How to Harness Brand Advocates Beyond Facebook & Twitter

CONFIDENTIAL

#1 Social & Data Platform on the Web

14M sites

300+services

253MUS uniques

10Tb

data

70

languages500

brands

1.3B

global uniques

1T

pageviews

140 actions/person

Source: AddThis internal data

CONFIDENTIAL

“Friend recommendations

drive a 5X greater

purchase intent than

online ads alone.”

-

eMarketer

“Social networks & blogs In the US reach nearly 80% of active US Internet users & represent the majority of Americans’ time online.” -MediaPost

CONFIDENTIAL

social actions related to your brand happen on sites other than your

own!

7 out of 10

Source: AddThis internal data

CONFIDENTIAL?

CONFIDENTIAL

The Problem

people LOVE you

+ How do you target advocates in display, video and mobile media at scale?

+ How do you get advocates to amplify your brand message?

+ How can you get insights into what makes them advocates and why?

Introducing Social Brand Advocates b

y

CONFIDENTIAL

Social Impact Campaigns

CONFIDENTIAL

• 10/12% sharing on/off domain

5% brand engagement

• 2X conversions

4X click-thru rates

Social Impact Campaigns DeliverPerformance, Reach & Engagement

CONFIDENTIAL

Amplify Your Brand+ Target your brand’s advocates to maximize social

influence and virality

+ Deliver your brand’s message to the right audience with display or video on brand-safe sites across the web and mobile

+ Free high-impact custom social units to drive word of mouth and social engagement

+ Free audience verification and insights report

Contact sales@addthis.com for full details

Follow us: @addthis