addthis tech talk at dbs: how to harness brand advocates beyond facebook and twitter
DESCRIPTION
Tons of people love and interact with your brand every day across the Web. Some you know about, some you may not. How can you take advantage of your brand advocates to amplify your message and bring them on to your owned media? Using their expertise in social, AddThis is presenting a new idea for getting a leg up on social impact. See how to easily find and reach your brand advocates, leverage them for maximum brand awareness and use data to understand just why they became advocates in the first place. Don't miss it! Presenter: Greg Cypes, director of product, AddThis @gregcypesTRANSCRIPT
How to Harness Brand Advocates Beyond Facebook & Twitter
CONFIDENTIAL
#1 Social & Data Platform on the Web
14M sites
300+services
253MUS uniques
10Tb
data
70
languages500
brands
1.3B
global uniques
1T
pageviews
140 actions/person
Source: AddThis internal data
CONFIDENTIAL
“Friend recommendations
drive a 5X greater
purchase intent than
online ads alone.”
-
eMarketer
“Social networks & blogs In the US reach nearly 80% of active US Internet users & represent the majority of Americans’ time online.” -MediaPost
CONFIDENTIAL
social actions related to your brand happen on sites other than your
own!
7 out of 10
Source: AddThis internal data
CONFIDENTIAL?
CONFIDENTIAL
The Problem
people LOVE you
+ How do you target advocates in display, video and mobile media at scale?
+ How do you get advocates to amplify your brand message?
+ How can you get insights into what makes them advocates and why?
Introducing Social Brand Advocates b
y
CONFIDENTIAL
Social Impact Campaigns
CONFIDENTIAL
• 10/12% sharing on/off domain
5% brand engagement
• 2X conversions
4X click-thru rates
Social Impact Campaigns DeliverPerformance, Reach & Engagement
CONFIDENTIAL
Amplify Your Brand+ Target your brand’s advocates to maximize social
influence and virality
+ Deliver your brand’s message to the right audience with display or video on brand-safe sites across the web and mobile
+ Free high-impact custom social units to drive word of mouth and social engagement
+ Free audience verification and insights report
