aweber + addthis: how to grow your email marketing list
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Who am I?Liz WillitsContent Marketing Specialist at AWeber@LizWillits
What you’ll learn today:The value of email marketing3 mistakes to avoid when growing your email audience3 proven tactics to grow your email list and your business
Why Email Marketing?
It’s what the people want.
72% of people prefer to receive promotional content through email. 17%
prefer social media.
Source: MarketingSherpa
It works.
66% of online consumers have made a purchase as a result of
email.
Source: DMA
It works at every stage.
It’s worth the money.
4,300% ROI
Source: DMA
You own it.
You have permission.
“Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.”
- Seth Godin
Why is growing your list so important?
Email doesn’t work without an audienceYour email subscribers leave your list
3 Mistakes to Avoid
1. Buying your list
2. Quantity over quality
3. No value
3 Tactics to Grow Your List
Sign up forms
Why sign up forms?They work when you can’tMinimal effort for big impactThey help you build a qualified list
Freebie/incentive
Litmus
Clear headline, offer and call to action
Enchanting Marketing
Benefits
Felicia Ricci
Context
Magnolia Market
Social proof
Convince & Convert
A/B testing
182% increase in CTR
Winner
2 ways to send traffic to your forms and grow
your list
Guest Blogging
Why guest blogging?Drives trafficBuilds a relationshipBuilds a quality list
Drive traffic and grow your list
Promote your form at the end
Copyblogger
Enchanting Marketing
Link to your form in your bio
Kissmetrics
Enchanting Marketing
Leadpages blog
Editor’s note
Linkfluencer
A few tips to keep in mind...Educate, educate, educateFind good blogs
Webinars
Why webinars?Drives trafficAttracts qualityThey’re really effective
Promote your webinar and grow your list
A form on your website/blog
Social promotion
Social ads
Partners
How to get startedFind a topicPracticeShare your knowledge
In summary...1.Email marketing is effective.2.Don’t buy a list, attract quantity over quality or
fail to provide value.3.Grow your list with website sign up forms,
guest blog posts and webinars.
ResourcesTwitter: @lizwillits
First 500 Subscribers email course6 Simple Ways to Grow Your Email ListGrow Your Email List with Targeted Sign Up Forms on Your Blog5 Irresistible Incentives for Your Sign Up Form That Aren’t eBooksHow to Use Webinars to Grow Your Email ListHow Kissmetrics Generated 518,399 Visitors and 16,394 Leads from 77 Webinars
Questions?
Want to give AWeber a try? Get 30 days free at https://aweber.com/order.htm