adding wide format to your business presented by catherine monson chief executive officer mark l....

Adding Wide Format to your Business

Presented by

Catherine MonsonChief Executive Officer

Mark L. JamesonSVP Franchise Support & Development

Brian BoehmSenior Technical Services Manager

FASTSIGNS International, Inc.

Signage & Visual Graphics: a wide variety of applications

Basic Workflow

Staffing/Training Considerations

• Understand resolution/viewing distance• Contributes to file size and RIP time

• Different file types• Common file types you receive from customer:

PPT, .doc, .pub and Corel Draw• Convert files to acceptable format that RIP would

understand: .Ai, .eps, PDF and .tiff

Software

• Adobe Creative Suite

• RIP software (ONYX, Caldera or Wasatch)

• Cutting software for plotter (Fine Cut and Cut Server)

Types of Wide Format Printers

Width of Printers•Minimum of 54”•Plotters and laminators should mirror printer size

Wide Format Printers Length of Outdoor Durability

Aqueous 3 months

Light/Eco Solvent 18 months

Solvent 3-5 years

UV Curable 3-5 years

Dye-Sublimation 3-5 years

Aqueous Printers

• Price Range: $6,995.00 - $19,995.00

Light/Eco Solvent Printers

• Price Range: $16,995.00 - $25,995.00

Solvent Printers

• Price Range: $16,995.00 - $25,995.00

UV Curable Printers

• Price Range: $75,000.00 - $150,000.00

Dye-Sublimation Printers

• Price Range: $19,995.00 - $80,000.00

Additional Needs:•Ability for hemming/sewing•Heat calendar

Plotters/Cutters

• Cutting printed product

• Cutting vinyl–Why it’s critical

Dual Purpose of Laminators

• Mounting (80%)–Workflow efficiency–Upsell opportunity

• Laminating (20%)

Common Finishing Steps

• Lamination• Mounting• Cutting/routing• Sewing/hemming/heat welding• Grommeting

Multiple Applications

• Banners, posters• Window graphics• Wall graphics• Floor graphics (carpet, cement, tile, etc.)

• Vehicle graphics

Other Opportunities

• Routing/engraving• Dimensional letters• Flat bed cutter• Textile printing

Differentiation Driver: Specialty Inks

Differentiation Driver: Finishing

Differentiation Driver: Media

Additional Considerations

• Site Surveys

• Permitting

• Installation

Pricing

• Good – Better – Best

• Complexity of design

• Upsell

• Reduced Franchise Fee

• Scaled Royalty Program

• FASTSTART Training on Efficiencies & Procedures

FASTSIGNS® Within Your Print Center

FASTSIGNS® Within Your Print Center

FASTSIGNS® CreatesMore Opportunity•Drop-in layout fits into as little as 400 sq. ft.

•Provides a great fit with your existing B2B customers and an opportunity to increase average transaction

•Creates a competitive advantage

•Turn non-production square footage into revenue-generating space

Q & A

Move your business forwardby teaming with an industry leader.

Mark L. JamesonSVP of Franchise Support & Developmentmark.jameson@fastsigns.com

214-346-5679