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Gui
delin
eR
emar
ks
or
1. P
rogr
am f
orm
atio
n
Key
stak
ehol
ders
are
eng
aged
ear
ly
to in
fluen
ce th
e bo
arde
r goa
ls o
f the
enga
gem
ent p
rogr
am
If st
akeh
olde
rs a
re e
ngag
ed to
o la
te, t
here
mig
ht b
e a
sens
e th
at th
e pr
ogra
m h
as b
een
impo
sed
on th
em w
ith n
ot
enou
gh o
ppor
tuni
ty to
sha
pe it
s ov
eral
l goa
ls.
The
broa
der p
rogr
am g
oals
allo
w fo
r rea
listic
timef
ram
es
Effec
tive
enga
gem
ent i
s di
fficu
lt to
ach
ieve
and
mai
ntai
n in
sho
rt ti
mef
ram
es. F
und
enga
gem
ent p
rogr
ams
that
app
ear
real
istic
, not
thos
e th
at s
eem
ove
rly a
mbi
tious
. One
opt
ion
is to
allo
w fo
r st
aged
fund
ing
to b
e m
ade
avai
labl
e w
ith
fund
ing
for
the
next
sta
ge d
epen
ding
on
the
succ
ess
and
outc
omes
of t
he p
revi
ous
stag
e.
Whe
re a
pplic
able
, the
eng
agem
ent p
rogr
am
is w
ell i
nteg
rate
d w
ith th
e op
erat
iona
l sid
e
of th
e la
rger
pes
t con
trol
pro
gram
If t
he e
ngag
emen
t and
ope
ratio
nal s
taff
are
not ‘
sing
ing
from
the
sam
e hy
mn
shee
t’ t
arge
t gro
ups
will
rec
eive
mix
ed
mes
sage
s. T
he t
wo
grou
ps n
eed
to w
ork
toge
ther
; the
ir a
ctiv
ities
mus
t com
plem
ent e
ach
othe
r.
A p
rogr
am c
oord
inat
or (t
eam
) is
appo
inte
d
base
d on
bot
h te
chni
cal a
nd p
eopl
e sk
ills
Peop
le s
kills
will
hel
p co
nnec
t with
sta
keho
lder
and
targ
et g
roup
repr
esen
tativ
es; t
o ga
in a
nd m
aint
ain
thei
r sup
port
. A
good
und
erst
andi
ng o
f the
pes
t(s)
in q
uest
ion
is a
lso
impo
rtan
t to
unde
rpin
sou
nd e
ngag
emen
t.
2. P
rogr
am d
esig
n
2.1
Form
ulat
ing
an e
ngag
emen
t st
rate
gy
The
enga
gem
ent s
trat
egy
is b
ased
on
a
clea
rly a
rtic
ulat
ed o
bjec
tive
It is
har
d to
aim
for a
targ
et if
that
targ
et is
vag
ue. T
he o
bjec
tive
coul
d be
sta
ted
as a
n ou
tcom
e ba
sed
on w
hat s
ucce
ss
wou
ld lo
ok li
ke a
t the
end
of t
he e
ngag
emen
t pro
gram
.
The
enga
gem
ent s
trat
egy
invo
lves
a ta
rget
ed
appr
oach
for e
ach
targ
et g
roup
This
invo
lves
bio
secu
rity
mes
sage
s th
at a
re b
ased
on
the
‘Wha
t’s in
it fo
r me?
’ prin
cipl
e an
d ac
tiviti
es th
at h
ave
been
desi
gned
bas
ed o
n ta
rget
gro
up p
refe
renc
es. T
o ac
hiev
e th
is, t
he e
ngag
emen
t str
ateg
y is
bes
t des
igne
d ar
ound
inpu
t
from
targ
et g
roup
repr
esen
tativ
es o
r peo
ple
who
kno
w ta
rget
gro
ups
wel
l and
by
a ba
selin
e in
vest
igat
ion
to b
ette
r
unde
rsta
nd ta
rget
gro
ups.
The
enga
gem
ent s
trat
egy
is b
ased
on
base
line
inve
stig
atio
n in
ord
er to
bet
ter
unde
rsta
nd ta
rget
gro
ups
A b
asel
ine
inve
stig
atio
n al
low
s th
e en
gage
men
t tea
m to
gai
n a
good
und
erst
andi
ng o
f the
loca
l con
text
and
hel
p de
sign
and
finet
une
enga
gem
ent a
ctiv
ities
. If t
he e
ngag
emen
t tea
m is
invo
lved
in th
e in
vest
igat
ion
it is
a p
ower
ful w
ay to
sta
rt
build
ing
rela
tions
hips
with
key
peo
ple.
Achi
evin
g eff
ectiv
e co
mm
unity
eng
agem
ent a
bout
bio
secu
rity.
A c
heck
list f
or in
vest
ing
in e
ngag
emen
t pr
ogra
ms
This
chec
klis
t sho
uld
be re
ad in
conj
unct
ion
with
Bio
secu
rity
eng
agem
ent g
uide
lines
: Pri
ncip
les a
nd p
ract
ical
adv
ice
for
invo
lvin
g co
mm
unit
ies
and
Bios
ecur
ity
enga
gem
ent g
uide
lines
: how
to d
evel
op a
n en
gage
men
t str
ateg
y in
clud
ing
a m
onit
orin
g an
d ev
alua
tion
com
pone
nt. A
vaila
ble
at d
aff.g
ov.a
u/ab
ares
Gui
delin
eR
emar
ks
or
2.2
Des
igni
ng e
ngag
emen
t to
ols
and
acti
viti
es
A r
ange
of
enga
gem
ent
tool
s an
d ac
tivi
ties
are
used
to
reac
h ta
rget
gro
ups
to c
ater
for
diff
eren
t le
arni
ng s
tyle
s
This
incl
udes
tool
s th
at a
re p
assi
ve (o
nus
is o
n ta
rget
gro
up m
embe
rs to
find
info
rmat
ion
on w
ebsi
tes,
requ
est c
opie
s of
docu
men
ts) a
nd a
ctiv
e (‘i
nfor
mat
ion
finds
targ
ets
grou
ps’,
door
knoc
king
, pre
sent
atio
ns a
s pa
rt o
f com
mun
ity e
vent
s,
shed
mee
tings
for g
row
ers)
.
A s
igni
fican
t num
ber o
f eng
agem
ent
activ
ities
are
bui
lt on
soc
ial e
nabl
ers,
like
trus
t, re
latio
nshi
ps, r
espo
nsiv
enes
s an
d
conv
enie
nce
The
rese
arch
foun
d th
at e
ngag
emen
t is
mos
t effe
ctiv
e if
soci
al e
nabl
ers
are
invo
lved
. Thi
s co
uld
be a
chie
ved
in v
ario
us
way
s. T
he e
ngag
emen
t tea
m c
ould
focu
s on
bui
ldin
g re
latio
nshi
ps a
nd g
aini
ng tr
ust o
f key
peo
ple
in c
omm
unity
gro
ups.
Key
mes
sage
s an
d do
cum
enta
tion
coul
d be
cha
nnel
led
thro
ugh
inte
rmed
iarie
s (p
eopl
e or
gro
ups
who
hav
e th
e tr
ust o
r
are
in d
irect
con
tact
with
mem
bers
of t
he ta
rget
gro
ups)
.
Prin
t mat
eria
l is
wel
l des
igne
d Pr
int m
ater
ial i
s w
ritte
n in
sho
rt s
ucci
nct p
lain
Eng
lish,
free
of c
lutt
er a
nd ja
rgon
. Mat
eria
l is
desi
gned
to b
e pr
actic
al,
such
as
wea
ther
proo
fed
and
desi
gned
to b
e pl
aced
whe
re th
ey a
re m
ost l
ikel
y be
use
d, s
uch
as g
love
boxe
s an
d sh
eds.
Phot
os o
f pes
ts n
eed
to b
e of
hig
h qu
ality
with
the
char
acte
ristic
s of
the
pest
s cl
early
reco
gnis
able
.
Whe
re s
uita
ble,
eng
agem
ent t
ools
and
activ
ities
are
test
ed
A d
raft
doc
umen
t rev
iew
ed b
y a
few
targ
et g
roup
repr
esen
tativ
es w
ill h
elp
ensu
re th
e do
cum
ent i
s us
er-f
riend
ly. I
f
a se
ries
of s
hed
mee
tings
are
pla
nned
, the
firs
t tw
o or
thre
e m
eetin
gs c
ould
be
used
to s
eek
feed
back
to fi
netu
ne
subs
eque
nt m
eetin
gs.
Achi
evin
g eff
ectiv
e co
mm
unity
eng
agem
ent a
bout
bio
secu
rity.
A c
heck
list f
or in
vest
ing
in e
ngag
emen
t pr
ogra
ms
Gui
delin
eR
emar
ks
or
2.3
Cont
inua
l im
prov
emen
t
Two-
way
com
mun
icat
ion
is in
tegr
ated
thro
ugho
ut th
e en
gage
men
t pro
gram
Two-
way
info
rmat
ion
flow
is im
port
ant b
etw
een
the
enga
gem
ent t
eam
and
sen
ior m
anag
ers
in k
ey s
take
hold
ers
orga
nisa
tions
as
wel
l as
targ
et g
roup
repr
esen
tativ
es. T
wo-
way
info
rmat
ion
flow
ens
ures
that
nee
ds, i
ssue
s an
d
oppo
rtun
ities
are
com
mun
icat
ed, a
llow
ing
for q
uick
resp
onse
s. It
als
o co
ntrib
utes
to a
sen
se o
f ‘w
e’re
in th
is to
geth
er’
rath
er th
an ‘u
s ag
ains
t the
m’.
A m
onito
ring
com
pone
nt r
uns
para
llel w
ith
the
enga
gem
ent s
trat
egy
Mon
itorin
g al
low
s fo
r kee
ping
trac
k of
the
enga
gem
ent p
roce
ss. T
his
enha
nces
ada
ptiv
e m
anag
emen
t by
help
ing
to
resp
ond
to is
sues
and
opp
ortu
nitie
s as
soo
n as
pos
sibl
e. A
mon
itorin
g co
mpo
nent
wor
ks b
est i
f it i
s ba
sed
prim
arily
on
the
enga
gem
ent t
eam
’s in
form
atio
n ne
eds
rath
er th
an s
olel
y on
ext
erna
l req
uire
men
ts.
A p
rogr
am e
valu
atio
n is
pla
nned
A
n ev
alua
tion
asse
sses
the
exte
nt to
whi
ch th
e en
gage
men
t str
ateg
y ha
s ac
hiev
ed it
s ob
ject
ives
; whe
ther
any
unex
pect
ed o
utco
mes
hav
e oc
curr
ed; a
nd th
e le
sson
s le
arne
d fo
r sub
sequ
ent e
ngag
emen
t pro
gram
s.
3. O
vera
ll
The
enga
gem
ent t
eam
focu
ses
on e
ngag
ing
the
right
peo
ple
for t
he d
ecis
ions
and
task
s
at h
and
It is
not
onl
y im
port
ant t
o ha
ve th
e rig
ht o
rgan
isat
ions
, age
ncie
s or
gro
ups
repr
esen
ted,
but
als
o th
e rig
ht in
divi
dual
s fo
r
the
deci
sion
s or
task
s at
han
d. It
mig
ht b
e be
st, f
or e
xam
ple,
to e
ngag
e di
rect
ly w
ith s
enio
r man
ager
s if
deci
sion
s re
late
to fu
ndin
g an
d ho
w th
e en
gage
men
t pro
gram
cou
ld b
e be
st a
ligne
d w
ith o
ther
initi
ativ
es o
r org
anis
atio
nal g
oals
. For
deci
sion
s on
how
to b
est e
ngag
e w
ith ta
rget
gro
ups,
ext
ensi
on o
ffice
rs a
nd o
ther
s w
ho re
gula
rly d
eal d
irect
ly w
ith ta
rget
grou
ps m
ight
be
mos
t sui
tabl
e.
Targ
et g
roup
s ar
e ke
pt u
p-to
-dat
e ab
out t
he
pest
or e
ngag
emen
t pro
gram
’s p
rogr
ess
If pe
ople
’s in
tere
st h
as b
een
gain
ed o
n an
issu
e, th
roug
h a
pres
enta
tion
for e
xam
ple,
and
they
nev
er h
ear a
bout
the
prog
ram
aga
in, i
t cou
ld le
ad to
frus
trat
ion
and
dise
ngag
emen
t.
Achi
evin
g eff
ectiv
e co
mm
unity
eng
agem
ent a
bout
bio
secu
rity.
A c
heck
list f
or in
vest
ing
in e
ngag
emen
t pr
ogra
ms
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