aarong swot analysis

Fashion For AllAaRoNg

Sakif Ezat Nishat Ridita Pappu

Briefly describe the product or service, the user problems it solves, and the audience for which it is intended.

Outline different models available.

AARONG means “village fair”. It is the most popular lifestyle retail chain in Bangladesh. This brand was established in 1978 by an organization which is BRAC. AARONG operates production units in rural and semi-urban areas as a part of its social enterprise model provides the market linkage through its retail outlets. Today, AARONG has 15 retail stores across Bangladesh and over 100 fashion and lifestyle product lines.

Make

The Leading Brand in BangladeshIn 5 years

2012 2013 2014 20150

0.5

1

1.5

2

2.5

3

3.5

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4.5 Statistics AaRoNgSells Rate

Men’s22%

Women’s30%Children

14%Home Décor

7%

Non Textile7%

Jewellery7%

Leather 8%

Beauty6%

Sales Percentage Men's

Women's

Children

Home Décor

Non Textile

Jewellery

Leather

Beauty

SWOT

Understanding the strength and weakness of an organization and identifying both the opportunities and threats. Then analyzing and taking correct initiatives to overcome weakness and face the threats and to take proper advantage of opportunities and strength to develop an organization is known as SWOT analysis.

What is SWOT analysis?

Strengths

Weaknesses

Opportunities

Threats

Positive NegativeInternal

STRENGTH

SWEAKNESS

WExternal

OPPORTUNITY

OTHREAT

T

StrengthsCharacteristics of the business or project that give it an advantage over others.

WeaknessesCharacteristics that place the business or project at a disadvantage relative to others.

OPPORTUNITYElements that the business or project could exploit to its advantage.

ThreatElements in the environment that could cause trouble for the business or project.

SWOTANALYSIS

Leading brand reputation.

Production quality.

Innovative.

STRENGTHS

WEAKNESSES

Limited Budget in R& D.

Higher Closing inventory.

Opportunities

International Market.

Cultural Events.

Threats

Small but more competitors.

Price war with competitors.

Recession.

Recommendations

Increasing Sponsorships.

Innovative Decorations Items.

Short Term

Long Term

Unused Products Distribution.

Adjust Production.

AlternativesChange The Display Of All

Branches.

Innovative Decorations Items.

Food Corner

Fashion Is Aarong Style Is You.

There We Are For You

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