aarong swot analysis
TRANSCRIPT
Fashion For AllAaRoNg
Sakif Ezat Nishat Ridita Pappu
Briefly describe the product or service, the user problems it solves, and the audience for which it is intended.
Outline different models available.
AARONG means “village fair”. It is the most popular lifestyle retail chain in Bangladesh. This brand was established in 1978 by an organization which is BRAC. AARONG operates production units in rural and semi-urban areas as a part of its social enterprise model provides the market linkage through its retail outlets. Today, AARONG has 15 retail stores across Bangladesh and over 100 fashion and lifestyle product lines.
Make
The Leading Brand in BangladeshIn 5 years
2012 2013 2014 20150
0.5
1
1.5
2
2.5
3
3.5
4
4.5 Statistics AaRoNgSells Rate
Men’s22%
Women’s30%Children
14%Home Décor
7%
Non Textile7%
Jewellery7%
Leather 8%
Beauty6%
Sales Percentage Men's
Women's
Children
Home Décor
Non Textile
Jewellery
Leather
Beauty
SWOT
Understanding the strength and weakness of an organization and identifying both the opportunities and threats. Then analyzing and taking correct initiatives to overcome weakness and face the threats and to take proper advantage of opportunities and strength to develop an organization is known as SWOT analysis.
What is SWOT analysis?
Strengths
Weaknesses
Opportunities
Threats
Positive NegativeInternal
STRENGTH
SWEAKNESS
WExternal
OPPORTUNITY
OTHREAT
T
StrengthsCharacteristics of the business or project that give it an advantage over others.
WeaknessesCharacteristics that place the business or project at a disadvantage relative to others.
OPPORTUNITYElements that the business or project could exploit to its advantage.
ThreatElements in the environment that could cause trouble for the business or project.
SWOTANALYSIS
Leading brand reputation.
Production quality.
Innovative.
STRENGTHS
WEAKNESSES
Limited Budget in R& D.
Higher Closing inventory.
Opportunities
International Market.
Cultural Events.
Threats
Small but more competitors.
Price war with competitors.
Recession.
Recommendations
Increasing Sponsorships.
Innovative Decorations Items.
Short Term
Long Term
Unused Products Distribution.
Adjust Production.
AlternativesChange The Display Of All
Branches.
Innovative Decorations Items.
Food Corner
Fashion Is Aarong Style Is You.
There We Are For You
Any Doubts?