Milk brings happinessLet the happiness reach us

Activity DetailsAnalyzing the market characteristics

Activity List

• Activation• Trade Activation• D2D Activation• Corporate Activation• School Activation• Caravan• Miking• Rally • Leaflet Disburse through Newspaper

• City Branding• Cloth Banner• Borfi• Flanges• Poster• CNG Sticker

TRADE ACTIVATION

• Trade Activation• Total Shop Covered: 2027• Total Sales Volume (in terms of Order)• Day 1: 92870.30 BDT• Day 2: 91391.00 BDT• Day 3: 88091.20 BDT• Day 4: 49870.20 BDT

• Total Sales: 322222.70 BDT

• Trade Activation• Team Details

• 16 Team• 1 Female BP• 2 Male BP• 1 Supervisor

• Other Activity:• Festoon Installation: 1000PCS• Key Ring Gift: 1000PCS

D2D ACTIVATION

• D2D Activation• Total House Covered: 1086• Total Sales Volume (in terms of Order)

• Day 1: 569 BDT• Day 2: 4851 BDT• Day 3: 1341 BDT• Day 4: 955BDT

• Total Amount: 7716 BDT• Total Sales Volume (in terms of Direct

Sale)• Day 1: 4644 BDT• Day 2: 3088 BDT• Day 3: 5466 BDT• Day 4: 6067 BDT

• Total Amount: 19265 BDT

• D2D Activation• Team Details

• 10 Team• 1 Female BP• 1 Male BP

• 6 Supervisor

• Other Activity:• Leaflet Disburse

• Trade Price Offer Sales

CORPORATE ACTIVATION

• Corporate Activation• Total Office Covered: 70• Total People Reach: 238 (Comments

Only)

• D2D Activation• Team Details

• 2 Team• 1 Female BP• 1 Male BP

• 1 Supervisor

• Other Activity:• Leaflet Disburse• Product Brief

CARAVAN ACTIVATION

• Caravan Activation:• Total Sale (Direct Sale):

• Day 1: 1259 BDT• Day 2: 1534 BDT• Day 3: 2918 BDT• Day 4: 1152 BDT

• Total Sale: 6863 BDT

• Team Detail• 1 Team• 4 Male BP

• 1 Supervisor

• Activity• Leaflet Disburse• Product Sale• Product Brief

• Route Plan• Route 1

Bondor point,Shibgonj,New Bus stand to Shahporan Gate• Route 2

Bondor Point ,Shahi Eidga, Amborkhana to Modina market

CARAVAN ACTIVATION

TOTAL SALE AMOUNTSDate Trade D2D (Order) D2D (Cash) Caravan Corporate

Total

08.08.16 92,870.30 569.00 4,644.00 1,259.00 636.00

09.08.16 91,391.00 4,851.00 3,088.00 1,534.00 N/A

10.08.16 88,091.20 1,341.00 5,466.00 2,918.00 N/A

11.08.16 49,870.20 955.00 6,067.00 1,152.00 N/A

TOTAL 322,222.70 7,716.00 19,265.00 6,863.00 636.00 356,702.70

SCHOOL ACTIVATION

List of School

SL School Name Student Number

Teachers&

Stuff Date

2 Pathantula High School 1500 35 8th August

5 Bangladesh Bank School 1100 45 8th August

1 Moimunnessa Girls high School 1000 50 9th August

4 Mirja Jangal Girls High School 950 50 9th August

7 Nosheba khatun School 850 50 10th August

9 Scholars Home 1600 120 10th August

3 The Aided High School 2000 50 11th August

6 Kazi Jalal Uddin School 1200 50 11th August

SCHOOL ACTIVATION

Pathantula High SchoolStudent Covered: 300 (Plus)

SCHOOL ACTIVATION

Bangladesh Bank SchoolStudent Covered: 300 (Plus)

SCHOOL ACTIVATION

Moimunnessa Girls high SchoolStudent Covered: 300 (Plus)

SCHOOL ACTIVATION

Mirjajangal Girls High SchoolStudent Covered: 300 (Plus)

SCHOOL ACTIVATION

Nosheba khatun SchoolStudent Covered: 300 (Plus)

SCHOOL ACTIVATION

Scholars HomeStudent Covered: 900 (Plus)

SCHOOL ACTIVATION

The Aided High SchoolStudent Covered: 600 (Plus)

SCHOOL ACTIVATION

Kazi Jalal Uddin SchoolStudent Covered: 300 (Plus)

MIKING ACTIVATION• Team Detail

• 1 Team• 4 Male BP

• 1 Supervisor

• Activity• Leaflet Disburse

• Route Plan• Route 1: South Surma

Chandghate,Kodomtola,Station Road,Kusheghate,Gotatighore,5 MailRoute 2: Sylhet Metro Route-1

Bondor,Sobhanighate,Nayerpul,Mirabazar,Shibganj,Majortela,Shahpran,Upashahar,Mindibag

Route 3: Sylhet Metro Route-2Kalighate, Bondor,Jindabazar,Amborkhana,Subidbazar,Modina

Mkt,Univercity Gate,Tukerbazar,Bagbari,Medical,Rekabibazar,Taltola

MIKING ACTIVATION

RALLY• Activity Detail• Caravan• 1 Horse Cart• Miking• Band Party• Product Cutout• BP with Front Banner• Leaflet Disburse

RALLY

LeafletDisburse

20000 PCS of Leaflets were distributed through Newspaper(mostly through Prothom Alo & Daily Star)

CITY BRANDINGCloth Banner

Total Banner Installed: 150PCS(as per Route Plan provided)

CITY BRANDING: BarfiTotal Barfi Installed: 200 PCS

CITY BRANDING: Flanges

Total Flanges Installed: 100 PCS

CITY BRANDING: Poster

Total Poster Installed: 3000 PCS

CITY BRANDING: CNG Sticker

Total Sticker Installed: 500 PCS

THANK YOU