a tale of two colleges: communicating strategy and increasing alignment with balanced scorecard...

A Tale of Two Colleges:

Communicating Strategy and Increasing Alignment

with Balanced Scorecard Metrics

February 29, 2012

Success is what counts. 2

The Two Colleges

Joyce Judy, President

Deborah Stewart, Dean of Students and ATD Chair

David Buchdahl, Director of Institutional Research

Don Plotts, President

Tom Prendergast, Director of Institutional Research

Success is what counts. 3

CCV 2020 – the college’s strategic plan – elaborates five overarching priorities. The scorecard contains key indicator data for each outcome associated with these priorities. Click the links below to view data and targets for a selected outcome.

CCV 2020 STRATEGIC PRIORITIES

STRATEGIC PRIORITY 1 CCV will achieve measurable improvements in student access and success.

Outcome A CCV’s enrollment and communication services will support all academic centers and programs and contribute to the college’s overall projected enrollment growth.

Outcome B CCV will achieve an increase in course completion, retention and degree completion rates.

Outcome C CCV students will be able to access and complete any CCV program from any location in the state utilizing innovative delivery models.

Success is what counts. 4

CCV 2020 INSTITUTIONAL SCORECARDPriority 1.B – Improving retention and

completion

Measure/Index TitleAbove Target

At Target

Below Target

Score or Level Target Cohort

Change since previous score

Retention and Completion Rates  

Fall to Spring retention     X 67% 75% 10FA h

Fall to Fall retention     X 40% 50% 10FA i

Fall to Spring retention - males 18-24     X 60% 70% 10FA h

Fall to Fall retention - males 18-24     X 34% 40% 10FA h

Transfer out before year 2       13% 10FA h

3-year grad rates (08FA cohort)     X 11% 20% 08FA h

6-year grad rate (05FA cohort)     X 14% 25% 05FA NA

3-year success: completed, retained, or transferred     X 45% 60% 08FA h

% of entire Cohort enrolling Dimensions in 1st year       47%   10FA h% of college-ready students enrolling in Dimensions in 1st

year      59%   10FA NA

% of entire Cohort completing Dimensions in 1st year     X 38% 43% 10FA NA

Fall to fall retention for students enrolled in Dimensions     X 50% 60% 10FA n

% of referred completing DEV Eng in 1st year     X 31% 40% 10FA h

% of referred completing Highest DEV math in 1st year     X 20% 35% 10FA h

% of referred completing math gatekeeper in year 1       8%   10FA i

% of referred completing writing gatekeeper in year 1       15%   10FA i

% of college ready completing math gatekeeper in year 1       41%   10FA h

% of college ready completing writing gatekeeper in year 1       38%   10FA i

Success is what counts. 5

Scorecard

Success is what counts. 6

Discussion Topic 1: What was the impetus for creating a scorecard?

How did it get started?

How was it important for effective strategy execution?

Success is what counts. 7

Table Talk

Would there be value in developing a scorecard at your college?

Why?

Success is what counts. 8

Discussion Topic 2: What was the process for developing the scorecard at your college?

How did each college develop its scorecard?

Who led the process?

What were the main challenges?

Success is what counts. 9

Table Talk

If you were developing a scorecard, what would be your greatest challenge:

Determining the measures?

Setting targets for institutional performance?

Developing a communication plan?

Success is what counts. 10

Discussion Topic 3: How does the scorecard work to communicate data and performance?

Scorecard features and communication

How does this help the college further its work in Achieving the Dream?

Success is what counts. 11

CCV 2020 INSTITUTIONAL SCORECARDPriority 1.B – Improving retention and

completion

Measure/Index TitleAbove Target

At Target

Below Target

Score or Level Target Cohort

Change since previous score

Retention and Completion Rates  

Fall to Spring retention     X 67% 75% 10FA h

Fall to Fall retention     X 40% 50% 10FA i

Fall to Spring retention - males 18-24     X 60% 70% 10FA h

Fall to Fall retention - males 18-24     X 34% 40% 10FA h

Transfer out before year 2       13% 10FA h

3-year grad rates (08FA cohort)     X 11% 20% 08FA h

6-year grad rate (05FA cohort)     X 14% 25% 05FA NA

3-year success: completed, retained, or transferred     X 45% 60% 08FA h

% of entire Cohort enrolling Dimensions in 1st year       47%   10FA h% of college-ready students enrolling in Dimensions in 1st

year      59%   10FA NA

% of entire Cohort completing Dimensions in 1st year     X 38% 43% 10FA NA

Fall to fall retention for students enrolled in Dimensions     X 50% 60% 10FA n

% of referred completing DEV Eng in 1st year     X 31% 40% 10FA h

% of referred completing Highest DEV math in 1st year     X 20% 35% 10FA h

% of referred completing math gatekeeper in year 1       8%   10FA i

% of referred completing writing gatekeeper in year 1       15%   10FA i

% of college ready completing math gatekeeper in year 1       41%   10FA h

% of college ready completing writing gatekeeper in year 1       38%   10FA i

Success is what counts. 12

Scorecard principles

Tie the measures to your strategy

Keep the number of measures to the vital few

Make the measures understandable

Enlist stakeholders in defining measures and setting targets

Review the scorecard to track progress on strategy execution

Revise the measures as needed

Success is what counts. 13

Discussion and Questions

A Tale of Two Colleges