a marketers guide: leveraging social media through mobile to reach millennial consumers

A Marketers Guide

Leveraging Social Media Through Mobile

to Reach Millennial Consumers

@CarlosGil83

Carlos Gil, Speaker

Founded JobsDirectUSA

Social Media Manager at BI-LO and Winn-Dixie Supermarkets

Led digital campaigns for PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft Foods, Unilever and other CPG brands

Executive M.B.A. from Jacksonville University, 2015

Today’s Agenda

Multi-Channel Marketing 101: PC vs. Mobile

Marketing to Millennials

Case Study: Taco Bell, J. Crew, Nordstrom's

Loyalty Marketing via Mobile Apps

Creating an “Always on” Strategy in 2014

Q & A

We’re “Always on”

#RealTalk

“Social media is a tool to engage customers through content and

conversation. Engagement builds awareness and loyalty, loyalty drives sales”

– Carlos Gil

Multi-channel Marketing 101

Facebook is your brands community of advocates used to build engagement and spread awareness through content

Twitter facilitates meaningful one-on-one dialogue which builds loyalty

Vine and Instagram adds color to your brand through micro-video and photo

Pinterest connects your brand to consumers through everyday solutions (1/3 of Women in the U.S. Use Pinterest)

Foursquare rewards your most loyal customers

Mobile is Everything

With the rise of mobile apps, “Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter” (GlobalWebIndex Study)

A majority of Americans now own a smart phone and the majority of those that own smart phones fall in the 18-34 demographic (Pew Internet).

Who’s Your Audience?

As a marketer, think about who your brand is trying to reach and why?

Women over index in social media use compared to men, 90% of Millennial Moms use social media to share information related to retail, apparel, food & beverage

Millennials have the highest penetration of Internet usage, with 93% of Millennials using the Internet, 89% of Gen X and 77% of Baby Boomers. (eMarketer Study)

Marketing to Millennials

"Millennials obnoxiously share everything they do through social media with zero expectation of receiving anything in return.” Opportunity for brands

Millennials, ¼ of the U.S. population, are the most marketing-savvy and advertising-critical generation ever

Generation Y, also known as the Millennial Generation, born between 1980 and the early 2000’s

Why Should You Care?

1 By 2017, the Millennial generation is expected to outspend Baby Boomers

2 Millennials rely mostly on their friends to make buying decisions

Brands must adapt and embrace the culture shift…

Content Drives Engagement

Case Study: Taco Bell

Case Study: J. Crew

Case Study: Nordstrom's

Drive ROI with Mobile Offers91% of Millennials make their Facebook Places and Foursquare check-ins public

Foursquare connects 45M+ people to 1.5M+ businesses

“Always on” in 2014Listen to what customers are saying about your brand and the competition

Hire Community Managers to monitor and engage

Develop a content strategy that incites conversation and meaningful one-on-one dialogue

Focus on building a loyal community of advocates who will speak about your brand “24/7, 365”

Multi-channel marketing to increase brand awareness, build loyalty, and grow sales

Balance mobile and non-mobile content, “One size does not fit all”

Q & A

Email: carlos@carlosgil.biz

Twitter: @CarlosGil83

LinkedIn.com/in/CarlosGilOnline

Facebook.com/CarlosGilOnline