a marketers guide: leveraging social media through mobile to reach millennial consumers
DESCRIPTION
Today, around 68% of Millennials get their news from social media and 66% look up a store after learning that their friends have checked in there. Learn how-to create an “Always on” mobile and social strategy for your organization in 2014. Presented by Carlos Gil at The Mobile Marketing Exchange, a premier event for savvy Heads of Mobile Marketing.TRANSCRIPT
A Marketers Guide
Leveraging Social Media Through Mobile
to Reach Millennial Consumers
@CarlosGil83
Carlos Gil, Speaker
Founded JobsDirectUSA
Social Media Manager at BI-LO and Winn-Dixie Supermarkets
Led digital campaigns for PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft Foods, Unilever and other CPG brands
Executive M.B.A. from Jacksonville University, 2015
Today’s Agenda
Multi-Channel Marketing 101: PC vs. Mobile
Marketing to Millennials
Case Study: Taco Bell, J. Crew, Nordstrom's
Loyalty Marketing via Mobile Apps
Creating an “Always on” Strategy in 2014
Q & A
We’re “Always on”
#RealTalk
“Social media is a tool to engage customers through content and
conversation. Engagement builds awareness and loyalty, loyalty drives sales”
– Carlos Gil
Multi-channel Marketing 101
Facebook is your brands community of advocates used to build engagement and spread awareness through content
Twitter facilitates meaningful one-on-one dialogue which builds loyalty
Vine and Instagram adds color to your brand through micro-video and photo
Pinterest connects your brand to consumers through everyday solutions (1/3 of Women in the U.S. Use Pinterest)
Foursquare rewards your most loyal customers
Mobile is Everything
With the rise of mobile apps, “Mobile and tablet usage is beginning to heavily impact social media usage with mobile having the biggest effect on Twitter” (GlobalWebIndex Study)
A majority of Americans now own a smart phone and the majority of those that own smart phones fall in the 18-34 demographic (Pew Internet).
Who’s Your Audience?
As a marketer, think about who your brand is trying to reach and why?
Women over index in social media use compared to men, 90% of Millennial Moms use social media to share information related to retail, apparel, food & beverage
Millennials have the highest penetration of Internet usage, with 93% of Millennials using the Internet, 89% of Gen X and 77% of Baby Boomers. (eMarketer Study)
Marketing to Millennials
"Millennials obnoxiously share everything they do through social media with zero expectation of receiving anything in return.” Opportunity for brands
Millennials, ¼ of the U.S. population, are the most marketing-savvy and advertising-critical generation ever
Generation Y, also known as the Millennial Generation, born between 1980 and the early 2000’s
Why Should You Care?
1 By 2017, the Millennial generation is expected to outspend Baby Boomers
2 Millennials rely mostly on their friends to make buying decisions
Brands must adapt and embrace the culture shift…
Content Drives Engagement
Case Study: Taco Bell
Case Study: J. Crew
Case Study: Nordstrom's
Drive ROI with Mobile Offers91% of Millennials make their Facebook Places and Foursquare check-ins public
Foursquare connects 45M+ people to 1.5M+ businesses
“Always on” in 2014Listen to what customers are saying about your brand and the competition
Hire Community Managers to monitor and engage
Develop a content strategy that incites conversation and meaningful one-on-one dialogue
Focus on building a loyal community of advocates who will speak about your brand “24/7, 365”
Multi-channel marketing to increase brand awareness, build loyalty, and grow sales
Balance mobile and non-mobile content, “One size does not fit all”
Q & A
Email: [email protected]
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline