a grand unified theory of social business

Social Business

@mariosundar,by

Flickr: @thomashawk

5 years ago...

Flickr: @areyarey

Today.

0

200

400

600

800

LinkedInFacebook

5 years ago Growth since...

Twitter

1 Billion Users.

A Grand Unified Theory of Social Business

A Map, A Compass, and Direction.

Flickr: @laurenmarek

A Map. 1

LinkedIn Blog19%

On Twitter29%

On LinkedIn23%

On Facebook23%6%

LinkedIn Blog On Twitter On LinkedIn On FacebookOthers

Social Media at LinkedIn Today

0.5 Million Users.

LinkedIn as a Social Business

Teams Audience

PR Influencers

Sales & Marketing Customers

HR Employees

Customer Service Users

Internal HR Employees

Why Engage?

Countries are conversations.

MARTIN BUREAU/AFP/Getty Images

C

Markets are conversations.

Brent Lewin / Bloomberg

B

Companies are conversations. A

A

B

A Tale of Two Conversations.

A - Internal conversationB & C - External conversations x - Porous membrane

Source: Hugh Macleod’s Porous Membrane

C

How to engage?

Teams Results

PR Real Stories

Sales & Marketing Warm Leads

HR Hire Rockstars

Customer Service Happy Influencers

Internal HR Create Evangelists

Where to engage?

Teams Platforms

PR

Sales & Marketing

HR

Customer Service

Internal HR

A Compass.

Flickr: @areyarey

2

LinkedIn Blog19%

On Twitter29%

On LinkedIn23%

On Facebook23%6%

LinkedIn Blog On Twitter On LinkedIn On FacebookOthers

Social Media at LinkedIn Today

10 Platforms.

30 Channels.

1 Manager.

Brent Lewin / Bloomberg

Everybody does social media.

Criteria

• Ease of Use

• Global Reach

• Focus on your needs

• Focus on your platforms

• APIs

• Pricing

Know your tools.

0

1

2

3

4

Easy Hard

Cost

Ease of Use

No of Users

Direction.

Flickr: @southarmstudio

3

Markets are conversations.

Brent Lewin / Bloomberg

1

There are 2 conversations.

1. Internal

Lighten Up!

2. Back there

2

Flickr: @ju..lie

Lighten Up!

3

Flickr: @turbohamster

Listen to your employees. Respond.

Take your Community seriously.

Flickr: @.Delight

Foundation.

• Markets are Conversations

• There are 2 Conversations

• Lighten Up!

• Listen to your employees. Respond.

• Be Real. Take your community seriously.

Talk to Me!lnkd.in/social-media-group