a grand unified theory of social business

36
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Page 1: A Grand Unified Theory of Social Business

Social Business

@mariosundar,by

Flickr: @thomashawk

Page 2: A Grand Unified Theory of Social Business

5 years ago...

Flickr: @areyarey

Page 3: A Grand Unified Theory of Social Business

Today.

0

200

400

600

800

LinkedInFacebook

5 years ago Growth since...

Twitter

Page 4: A Grand Unified Theory of Social Business

1 Billion Users.

Page 5: A Grand Unified Theory of Social Business

A Grand Unified Theory of Social Business

Page 6: A Grand Unified Theory of Social Business
Page 7: A Grand Unified Theory of Social Business
Page 8: A Grand Unified Theory of Social Business

A Map, A Compass, and Direction.

Page 9: A Grand Unified Theory of Social Business

Flickr: @laurenmarek

A Map. 1

Page 10: A Grand Unified Theory of Social Business

LinkedIn Blog19%

On Twitter29%

On LinkedIn23%

On Facebook23%6%

LinkedIn Blog On Twitter On LinkedIn On FacebookOthers

Social Media at LinkedIn Today

Page 11: A Grand Unified Theory of Social Business

0.5 Million Users.

Page 12: A Grand Unified Theory of Social Business

LinkedIn as a Social Business

Teams Audience

PR Influencers

Sales & Marketing Customers

HR Employees

Customer Service Users

Internal HR Employees

Page 13: A Grand Unified Theory of Social Business

Why Engage?

Page 14: A Grand Unified Theory of Social Business

Countries are conversations.

MARTIN BUREAU/AFP/Getty Images

C

Page 15: A Grand Unified Theory of Social Business

Markets are conversations.

Brent Lewin / Bloomberg

B

Page 16: A Grand Unified Theory of Social Business

Companies are conversations. A

Page 17: A Grand Unified Theory of Social Business

A

B

A Tale of Two Conversations.

A - Internal conversationB & C - External conversations x - Porous membrane

Source: Hugh Macleod’s Porous Membrane

C

Page 18: A Grand Unified Theory of Social Business

How to engage?

Teams Results

PR Real Stories

Sales & Marketing Warm Leads

HR Hire Rockstars

Customer Service Happy Influencers

Internal HR Create Evangelists

Page 19: A Grand Unified Theory of Social Business

Where to engage?

Teams Platforms

PR

Sales & Marketing

HR

Customer Service

Internal HR

Page 20: A Grand Unified Theory of Social Business
Page 21: A Grand Unified Theory of Social Business

A Compass.

Flickr: @areyarey

2

Page 22: A Grand Unified Theory of Social Business

LinkedIn Blog19%

On Twitter29%

On LinkedIn23%

On Facebook23%6%

LinkedIn Blog On Twitter On LinkedIn On FacebookOthers

Social Media at LinkedIn Today

Page 23: A Grand Unified Theory of Social Business

10 Platforms.

Page 24: A Grand Unified Theory of Social Business

30 Channels.

Page 25: A Grand Unified Theory of Social Business

1 Manager.

Page 26: A Grand Unified Theory of Social Business

Brent Lewin / Bloomberg

Everybody does social media.

Page 27: A Grand Unified Theory of Social Business

Criteria

• Ease of Use

• Global Reach

• Focus on your needs

• Focus on your platforms

• APIs

• Pricing

Page 28: A Grand Unified Theory of Social Business

Know your tools.

0

1

2

3

4

Easy Hard

Cost

Ease of Use

No of Users

Page 29: A Grand Unified Theory of Social Business

Direction.

Flickr: @southarmstudio

3

Page 30: A Grand Unified Theory of Social Business

Markets are conversations.

Brent Lewin / Bloomberg

1

Page 31: A Grand Unified Theory of Social Business

There are 2 conversations.

1. Internal

Lighten Up!

2. Back there

2

Flickr: @ju..lie

Page 32: A Grand Unified Theory of Social Business

Lighten Up!

3

Flickr: @turbohamster

Page 33: A Grand Unified Theory of Social Business

Listen to your employees. Respond.

Page 34: A Grand Unified Theory of Social Business

Take your Community seriously.

Flickr: @.Delight

Page 35: A Grand Unified Theory of Social Business

Foundation.

• Markets are Conversations

• There are 2 Conversations

• Lighten Up!

• Listen to your employees. Respond.

• Be Real. Take your community seriously.

Page 36: A Grand Unified Theory of Social Business

Talk to Me!lnkd.in/social-media-group