a grand unified theory of social business
TRANSCRIPT
Social Business
@mariosundar,by
Flickr: @thomashawk
5 years ago...
Flickr: @areyarey
Today.
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LinkedInFacebook
5 years ago Growth since...
1 Billion Users.
A Grand Unified Theory of Social Business
A Map, A Compass, and Direction.
Flickr: @laurenmarek
A Map. 1
LinkedIn Blog19%
On Twitter29%
On LinkedIn23%
On Facebook23%6%
LinkedIn Blog On Twitter On LinkedIn On FacebookOthers
Social Media at LinkedIn Today
0.5 Million Users.
LinkedIn as a Social Business
Teams Audience
PR Influencers
Sales & Marketing Customers
HR Employees
Customer Service Users
Internal HR Employees
Why Engage?
Countries are conversations.
MARTIN BUREAU/AFP/Getty Images
C
Markets are conversations.
Brent Lewin / Bloomberg
B
Companies are conversations. A
A
B
A Tale of Two Conversations.
A - Internal conversationB & C - External conversations x - Porous membrane
Source: Hugh Macleod’s Porous Membrane
C
How to engage?
Teams Results
PR Real Stories
Sales & Marketing Warm Leads
HR Hire Rockstars
Customer Service Happy Influencers
Internal HR Create Evangelists
Where to engage?
Teams Platforms
PR
Sales & Marketing
HR
Customer Service
Internal HR
A Compass.
Flickr: @areyarey
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LinkedIn Blog19%
On Twitter29%
On LinkedIn23%
On Facebook23%6%
LinkedIn Blog On Twitter On LinkedIn On FacebookOthers
Social Media at LinkedIn Today
10 Platforms.
30 Channels.
1 Manager.
Brent Lewin / Bloomberg
Everybody does social media.
Criteria
• Ease of Use
• Global Reach
• Focus on your needs
• Focus on your platforms
• APIs
• Pricing
Know your tools.
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Easy Hard
Cost
Ease of Use
No of Users
Direction.
Flickr: @southarmstudio
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Markets are conversations.
Brent Lewin / Bloomberg
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There are 2 conversations.
1. Internal
Lighten Up!
2. Back there
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Flickr: @ju..lie
Lighten Up!
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Flickr: @turbohamster
Listen to your employees. Respond.
Take your Community seriously.
Flickr: @.Delight
Foundation.
• Markets are Conversations
• There are 2 Conversations
• Lighten Up!
• Listen to your employees. Respond.
• Be Real. Take your community seriously.
Talk to Me!lnkd.in/social-media-group