8 ways to improve your charity's email marketing
Post on 26-Jun-2015
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8 tips from Ireland's largest overseas aid charity on how to improve your email marketing. These are all based on learnings from testing various things on Concern Worldwide's large list. It should be practical and easy to apply to your charity.
TRANSCRIPT
8 Ways To Improve Your Charity’s Email Marketing
Remind impatient, busy people...that they care.
Do Everything In 1s
Subject: You can help Halime Recover
37% higher
CTR than…
Design For Mobile
The same email looks good on mobile.
Use Plain Text
485% higher than average CTR
Subject: Inspiring video for supporters eyes only.
83% more income from a reminder
Get to the point in 150 words.
Just say it.
Allow For Scanners
Who don’t read full sentences
Use Vertical Response
3 Tactics to improve your Open Rate
• It’s all about YOU
• Ask Questions
• Intrigue
Open rates went from 11.5% to 16%
Send more emails (Than DMs)
A/B test: regular givers gave 6% more.
Thanks
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