7 tips to help uncover hidden blog content in your cpa firm

7 Tips to Help Uncover

Hidden Blog Content

in Your CPA Firm

By: Anna Marie Murphy

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AGENDA

• Introduction

• Blogging Philosophy

• Are CPA Firms Blogging?

• Seven Tips

• Summary

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BLOGGING PHILOSOPHY

• Value-add for clients and prospects

Answer the questions that your clients and prospects are asking

Advise them on personal and business matters they may not yet know or be

thinking about

Build stronger relationships (for clients and non-clients)

Helping not selling

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BLOGGING PHILOSOPHY

• Drive revenue through your online efforts

Drive traffic to your website

Convert traffic into leads

Establish authority

Gives your firm insight into popular topics

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POLLING QUESTION

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2016 CPA WEBSITE AUDIT

Are CPA Firms Blogging? • Benchmark of the use of various elements in design and development of

websites, web traffic, engagement and social media

• Top 133 CPA firms – Accounting Today

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TIP #1

Internal Training Documents

• Informative emails by employees to professional staff

Regulations, industry updates, best practices, helpful checklists

• Polish these messages and share in a blog article

Sample internal email sent at our firm:

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TIP #2

Client Q&A

• Questions from clients – business or personal needs

• Other people are probably wondering too

• Revise and share those Q&As in a helpful blog

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TIP #2

Client Q&ABonus search tip: Want to see

what types of questions people

are typing into Google on a

specific topic? You can utilize

Answer the Public

(www.answerthepublic.com) –

which helps you find the actual

questions and searches that

people are typing into search

boxes.

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TIP #3

Firm Presentations and PowerPoints

• Internal/external presentations

CPE

New business presentations

Associations/Conferences

• Share PPT or transition into blogs or premium content

• Post PPT to SlideShare

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TIP #3

Firm Presentations

and PowerPoints

Bonus lead generation tip: With SlideShare, you

can also set up lead forms so that people who want

access to your full presentation are required to

provide you with their contact information.

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TIP #4

Webinar Videos

• Webinars – recorded video and audio can

be downloaded

• Post the video on YouTube, Vimeo or

Wistia

• Link to video on your blog

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TIP #4

Webinar Videos

Bonus lead generation tip: You can “gate”

the video on your website by utilizing a

landing page, contact form and requiring

lead information before allowing access to

the full webinar.

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POLLING QUESTION

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TIP #5

• Leverage your PR!

• Full articles or mentions/quotes

• Write a quick intro, highlight that person’s

expertise and link to the full article

Drafted Articles or Mentions in Media

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TIP #6

Vendor, Association or Alliance Member Content• Is your firm a member of an association or alliance?

• Do you use a vendor to service your clients?

• Leverage their thought leadership

• If you’re unsure, reach out and ask

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TIP #7

News Articles – Curate and Provide Links

• Provide pertinent, trending and timely information from local and national

news resources

• Write a quick intro and link to the full article

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BONUS TIP #8

Original Content• Supplement with original content from your professional staff

• Provide value to your clients and contacts

• Sharpen your employees’ writing

• Keep staff current on industry and client hot topics

• Pump your website full of valuable, searchable content

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BONUS TIP #8

Original ContentBonus tip: Click here to read a blog on

these and other reasons why your CPA

firm should be blogging.

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SUMMARY

Content Options

• Adding value and building relationships

is essential

• It doesn’t have to be scary – a lot of the

hard work has already been done!

• CPA ContentPlus – Skoda Minotti’s

content library with hundreds of articles

available for your firm. New content

added every month.

• Premium content and custom

development options are also available

CONTACT ME

Anna Marie Murphy

Account Executive, Manager

Strategic Marketing Services

(440) 449-6800 x7223

amurphy@skodaminotti.com

skodaminottimarketing.com

Cleveland | Akron | Tampa