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About Tata Consultancy Services Ltd (TCS)Tata Consultancy Services is an IT services, consulting and business solutions organization that delivers real results to global business, ensuring a level of certainty no other firm can match.TCS offers a consulting-led, integrated portfolio of IT and IT-enabled infrastructure, engineering

TMand assurance services. This is delivered through its unique Global Network Delivery Model , recognized as the benchmark of excellence in software development. A part of the Tata Group, India’s largest industrial conglomerate, TCS has a global footprint and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

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Analytics and Insights Services

Today's unstable global economies compel organizations to operate under unprecedented regulatory and competitive environments. At the same time, several markets have matured to an extent that they benefit from faster time to market (TTM) and shorter decision cycles. In this scenario, companies must take rapid decisions based on insightful and accurate data to stay on top of their game. Organizations are therefore including analytics as an integral component of their business plans to help make meticulous assessments of business environments and predict future trends.

Tata Consultancy Services' (TCS') Analytics and Insights Services help companies derive actionable insights by providing marketing, risk and supply chain analytics along with customer and financial insights. By tapping into our broad industry expertise, we provide customized solutions that address unique data related challenges faced by organizations. Our services span the entire value chain, including data management, descriptive analytics, optimization, predictive modeling, and reporting.

OverviewFor several years, organizations have focused on the tactical information needs, and used technology to drive these needs. Today they are challenged by complex business environments that stem from increased competition and shorter product lifecycles. There is an urgent need for organizations to build capabilities to transform data into knowledge and then into business results. This means companies must capitalize on huge amounts of data by deploying the right data management platforms and actively invest in using the best-fit analytics methodologies across different business units to make more effective and faster decisions

TCS' Analytics and Insights Services provide a holistic view on large amounts of data to uncover hidden patterns and correlations that drive actionable intelligence. Our analytics solutions include historical and predictive insights to support businesses in strategic, tactical and operational decisions and help them evolve into an intelligent enterprise.

Our SolutionTCS' Analytics and Insights Services help organizations increase operational efficiencies, take prudent financial decisions, improve marketing return on investment (ROI), and measure and mitigate risks. Our offering encompasses the following areas:

n Customer Analytics: Enable organizations to gain a deeper understanding of the customer decision journey and purchase behavior across the customer life cycle to enhance customer experiences and create a better customer relationship management system.

n Sales and marketing (S&M) analytics: Empower organizations to efficiently roll out strategies on right marketing investments, omni channel performance as well as sales force effectiveness to generate tangible business value.

n Risk analytics: Help risk officers in insurance, banking, healthcare, and financial services to effectively contain fraud and improve regulatory reporting.

n Supply chain analytics: Support organization's supply chain functions to accurately forecast demand and effectively optimize supply chain cost and inventory to improve the bottom line.

n Financial insights: Facilitate better management of investments, cash flow, and expenditure for faster revenue growth.

The TCS AdvantageWe have been recognized as a 'leader' in the Everest Group PEAK Matrix Assessment of Analytics Business Process Services 2016 and IDC's BPO Business Analytics Market Scape. We were also placed in the 2016 Winner's Circle in the HfS Blueprint for BFS Analytics Services. By partnering with us, you can leverage our unique strengths:

Extensive domain expertise: Our services draw upon the expertise of a team of highly skilled analysts qualified in statistics, economics operations research, econometrics, supply chain, business management and other quantitative disciplines. Our two robust programs, 'Academic Interface' and 'Data Scientist', help nurture business ready graduates and expert statisticians with the appropriate domain expertise. Additionally, our team specializes in delivering analytics to a wide range of industries leveraging third party, proprietary, and open source business intelligence (BI) and Big Data technologies. TCS has also set up two analytics labs that develop innovative analytics solutions and models to address evolving industry specific requirements.

Pre-built artifacts and tools: Our offering incorporates built-in data models, industry standard key performance indicators (KPIs), source data connectors, role-based dashboards, and an easy-to-use rich user interface to enhance user experience and accelerate time to market.

BenefitsCustomer and marketing analytics help optimize investments while advertising effectiveness analysis drives lower marketing costs. Businesses can ensure faster market response through campaign performance analytics and improve product mix through category management and assortment analytics. Additionally, customer lifetime analytics helps companies build long term customer loyalty by better understanding customer needs, leading to improved and customized product development. Some of the tangible benefits include:

n Reduction in cost of customer acquisition by 70%

n Over 30% rise in premiums charged to maintain risky items, leading to increased revenues

n More than 20% reduction in retailer marketing spends, resulting in a stronger bottom line

n Up to 200% increase in campaign response rates and up to 45% increase in products per customer

n 7-10% improvement in accuracy on demand forecasts

n Build customer reach and penetration by 3% in a given market

n 10% market gain from competitors

n 30-50% reduction in costs by meeting regulatory compliance

n 12-20% increase in Return on Marketing Investment (ROMI)