50 years of bond - 50 years of brand building examples

50 Years of Bond

50 Years of

Brand Building

Examples

50 Years of Bond•

Despite being 50 years old, the James Bond series is stronger than ever before! Consider the fact that the latest installment –

Skyfall

–

has grossed over $1.1 billion globally according to box office figures.

So what’s kept the Bond installment so strong?•

Content creators and brand marketers should learn from these marketing lessons.

A Simple Story•

Just because a story is simple, it doesn’t mean it’s boring. With stellar visuals and big concept ideas, Bond is anything but boring!

•

But the story itself is simple: Villains. Guns. Women. Audiences can quickly latch onto the formulaic storyline and champion the main character.

•

Remember, just because you use a formula for your brand, it doesn’t mean that you still can’t deliver surprises.

A Classic Logo•

The 007 is easy to recognize and matches the “feel”

of the Bond

brand.

How are you branding your content or campaign?

•

Keep in mind that branding goes beyond the logo! Remember that twangy

guitar theme

song? It’s an iconic part of the 007 brand as well.

Sex Appeal•

Numerous studies have shown us that trust is a superficial thing. Consumers trust and like attractive people.

•

Likewise, the Bond movies all had an attractive lead with plenty of attractive women. Eye candy for everyone!

•

Even if “sexy”

isn’t appropriate for your industry, aesthetics matter.

•

If consumers trust attractive brands, do they trust yours?

Lower the Ego, Build The Brand•

James Bond has been played by 9 actors over the years. Instead of relying on the celebrity name, the series has focused on the strength of the character.

•

Likewise, egos can rise in your marketing team. Keep the brand in the forefront of all planning and discussion!

Staying Relevant

•

How is it that a 50 brand is still relevant? Well, it’s simple: They’ve kept up with the times!

•

By updating the technology, fancy cocktails, and even the women, Bond is on the cutting edge of culture, not behind it.

•

Likewise, your brand should be a leader, not a follower in its industry.

Stylish Bond, Successful Bond•

James Bond has always been presented as a man with class and style. This is part of the reason his character is so respected and admired.

•

And again, let’s not forget that people trust aesthetically pleasing people.

•

So how is your brand styling itself to stay ahead of the competition? Study companies like Apple or car companies that have to constantly update styles to stay ahead.

Cross Promotions

•

Don’t forget your B2B connections to promote you as well!

•

With the release of every Bond film, there’s a flurry of media attention. While you might not be on Good Morning America anytime soon, you can still cross promote content through social media.

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