5. website webinar presentation v10 - jan 2014 - uk for ...afgmedia.s3.amazonaws.com/docs/website...

The Accountants’

WEBITE

FORMULA

...good quality

enquiries

YOU CAN’TFAIL

Marketing Hub & Sales Funnel

Primary Objective

The Website Success Formula

Page Layout

Video

Secondary Objective

Follow-Up

The Website Success Formula

Targeted Traffic

ENQUIRIES ON AUTOPILOT

WEBSITE

WEBSITEFUNNEL

ENQUIRIES

TO GENERATE ENQUIRIES

Primary Objective

...you can then create each page to

achieve the objective

So much

EASIER

Primary Objective

Newsfeeds

Tax calculators

Primary Objective

Fact sheets

Flash

Anything else MUST

be ruthlessly DISCARDED

Primary Objective

the visitor either... completes an online form,

sends you an e-mail or picks up the phone to request a meeting.

Primary Objective

WEBSITEFUNNEL

ENQUIRIES

Primary Objective

Page Layout

...the most important page and most visited page is your

HOME PAGE

Page Layout

TAKING ACTION

1. Headline

2. Video

Page Layout

3. Push Primary Objective

4. Bullet Point Summary

5. Call To Action

...response DROPS!

Page Layout

Page Layout

What about your OTHER pages?

...we’ve tested which pages

increase response and which ones

don’t.

Page Layout

1. About Us

2. The Team

Page Layout

3. Expertise

4. Secondary Objective

5. Testimonials

6. Services

Page Layout

7. Contact

CALL TO ACTION

Video

Video

Video gives you massive

leverage

Video

...there are now numerous video creation services that will

create the video for you relatively cost-effectively.

Video

Video

CAMTASIA

Only a few $100

...your video shouldn’t be

more than 5 minutes long

Video

Play Video

Video

...the video must go on every page above the fold on the

right hand side.

Video

...you’ll get between 3 and 7%of visitors to request a meeting.

EXCEPTIONAL

...95% of your visitors aren’t ready to meet with you just yet.

But another 3-7% or more will be ready at some point. It’s these visitors

we need the Secondary Objective for.

Secondary Objective

‘WIDGET’GIVE AWAY FOR FREE

Secondary Objective

FOLLOW-UP

Secondary Objective

Information that demonstrates your

AUTHORITYand

EXPERTISE

Secondary Objective

MONTHLYNEWSLETTER

...over-generouswith your advice

Secondary Objective

...the more likely they are to

come to you

Secondary Objective

4 – 12 pages long

Secondary Objective

5 minutesTo tailor

Secondary Objective

AUTOMATICALLY CREATING A MONTHLY FOLLOW-UP

SYSTEM

Secondary Objective

?

HEADLINE

Targeted Traffic

WEBSITEFUNNEL

ENQUIRIES

Targeted Traffic

...you can NEVER

get it back!

Targeted Traffic

1. Google AdWords

2. Remarketing

Targeted Traffic

3. Direct Mail (newsletter)

4. Networking

5. Client Referral System

Targeted Traffic

...most powerful strategy

...97% of accountants are dissatisfied with the volume

of client referrals they generate.

Targeted Traffic

REASON #1: APATHY

REASON #2: NO DISCERNIBLE DIFFERENCE BETWEEN ACCOUNTANTS

Targeted Traffic

REASON #3: NO INCENTIVE

REASON #4: NO SYSTEM

REASON #5: THE SALES GURUS ARE WRONG

Targeted Traffic

Targeted Traffic

Targeted Traffic

1. Constant Supply

2. Increased Enthusiasm

3. Better clients

Targeted Traffic

4. More profit

5. Value your services more

6. Strengthen relationships

Targeted Traffic

TIMES

Targeted Traffic

The Referral Mushroom

Marketing Hub & Sales Funnel

Primary Objective

The Website Success Formula

Page Layout

Video

Secondary Objective

Follow-Up

The Website Success Formula

Targeted Traffic

WEBSITE THAT SELLS

‘DIFFERENTIATOR’

Business Growth System

FREE ACCESS

step-by-step system

very successful

46 countries

generated £millions

SALESPROCESS

...and convert it into a good quality client at the RIGHT fee

SALESCONVERSION

SYSTEM

SO SUCCESSFUL

FREE ACCESS

Accountants Growth Programme

The Success Formula

1. Differentiation

2. Never-Ending Enquiries

3. Acquisition

Results…

1. Between 5 and 9 a month

2. 23 in one month, 171 in 12 months

3. 40 in one month, 163 in 6 months

THEmost complete, comprehensive

and unique PRACTICE GROWTH SYSTEM

IT ISN’TAVAILABLE TO

ANYONE

GUARANTEEyour own

EXCLUSIVITY

YOU choose up to 15 competitors

They’ll neverbe able to

join!

YOUcan be

EXCLUDED

Don’tMiss out

We rewardmembers

that act promptly

£797JUST

£497+VATFOR THE NEXT 7 DAYS

THE website that

...ORDINARILY COST YOU £350 A MONTH

Just £497+VAT a month

Website That Sells

Saving £7,800 A YEAR

unique and value packed system that will quickly transform your firm and bring you all the new business

clients you could possibly want –even in this tough economic climate.

Just an extra 2 or 3 average fee clients PER YEAR

Average of between 5 and 9 new clients EVERY MONTH

Nothing to lose – 100% MONEY-BACK GUARANTEE

You can join right now by clicking on the button below this video

Phone call from us

Not on the exclusion list

Welcome you

100%money back GUARANTEE

...we don’t tie you into any Long-term contracts

YOU CAN CANCEL AT ANY TIME!

To get instant access to the Accountants Growth Programme click on the link below or phone us on...

0844 44 80 640www.academyforgrowth.co.uk/pages/agp-special/