5. website webinar presentation v10 - jan 2014 - uk for ...afgmedia.s3.amazonaws.com/docs/website...
TRANSCRIPT
The Accountants’
WEBITE
FORMULA
...good quality
enquiries
YOU CAN’TFAIL
Marketing Hub & Sales Funnel
Primary Objective
The Website Success Formula
Page Layout
Video
Secondary Objective
Follow-Up
The Website Success Formula
Targeted Traffic
ENQUIRIES ON AUTOPILOT
WEBSITE
WEBSITEFUNNEL
ENQUIRIES
TO GENERATE ENQUIRIES
Primary Objective
...you can then create each page to
achieve the objective
So much
EASIER
Primary Objective
Newsfeeds
Tax calculators
Primary Objective
Fact sheets
Flash
Anything else MUST
be ruthlessly DISCARDED
Primary Objective
the visitor either... completes an online form,
sends you an e-mail or picks up the phone to request a meeting.
Primary Objective
WEBSITEFUNNEL
ENQUIRIES
Primary Objective
Page Layout
...the most important page and most visited page is your
HOME PAGE
Page Layout
TAKING ACTION
1. Headline
2. Video
Page Layout
3. Push Primary Objective
4. Bullet Point Summary
5. Call To Action
...response DROPS!
Page Layout
Page Layout
What about your OTHER pages?
...we’ve tested which pages
increase response and which ones
don’t.
Page Layout
1. About Us
2. The Team
Page Layout
3. Expertise
4. Secondary Objective
5. Testimonials
6. Services
Page Layout
7. Contact
CALL TO ACTION
Video
Video
Video gives you massive
leverage
Video
...there are now numerous video creation services that will
create the video for you relatively cost-effectively.
Video
Video
CAMTASIA
Only a few $100
...your video shouldn’t be
more than 5 minutes long
Video
Play Video
Video
...the video must go on every page above the fold on the
right hand side.
Video
...you’ll get between 3 and 7%of visitors to request a meeting.
EXCEPTIONAL
...95% of your visitors aren’t ready to meet with you just yet.
But another 3-7% or more will be ready at some point. It’s these visitors
we need the Secondary Objective for.
Secondary Objective
‘WIDGET’GIVE AWAY FOR FREE
Secondary Objective
FOLLOW-UP
Secondary Objective
Information that demonstrates your
AUTHORITYand
EXPERTISE
Secondary Objective
MONTHLYNEWSLETTER
...over-generouswith your advice
Secondary Objective
...the more likely they are to
come to you
Secondary Objective
4 – 12 pages long
Secondary Objective
5 minutesTo tailor
Secondary Objective
AUTOMATICALLY CREATING A MONTHLY FOLLOW-UP
SYSTEM
Secondary Objective
?
HEADLINE
Targeted Traffic
WEBSITEFUNNEL
ENQUIRIES
Targeted Traffic
...you can NEVER
get it back!
Targeted Traffic
1. Google AdWords
2. Remarketing
Targeted Traffic
3. Direct Mail (newsletter)
4. Networking
5. Client Referral System
Targeted Traffic
...most powerful strategy
...97% of accountants are dissatisfied with the volume
of client referrals they generate.
Targeted Traffic
REASON #1: APATHY
REASON #2: NO DISCERNIBLE DIFFERENCE BETWEEN ACCOUNTANTS
Targeted Traffic
REASON #3: NO INCENTIVE
REASON #4: NO SYSTEM
REASON #5: THE SALES GURUS ARE WRONG
Targeted Traffic
Targeted Traffic
Targeted Traffic
1. Constant Supply
2. Increased Enthusiasm
3. Better clients
Targeted Traffic
4. More profit
5. Value your services more
6. Strengthen relationships
Targeted Traffic
TIMES
Targeted Traffic
The Referral Mushroom
Marketing Hub & Sales Funnel
Primary Objective
The Website Success Formula
Page Layout
Video
Secondary Objective
Follow-Up
The Website Success Formula
Targeted Traffic
WEBSITE THAT SELLS
‘DIFFERENTIATOR’
Business Growth System
FREE ACCESS
step-by-step system
very successful
46 countries
generated £millions
SALESPROCESS
...and convert it into a good quality client at the RIGHT fee
SALESCONVERSION
SYSTEM
SO SUCCESSFUL
FREE ACCESS
Accountants Growth Programme
The Success Formula
1. Differentiation
2. Never-Ending Enquiries
3. Acquisition
Results…
1. Between 5 and 9 a month
2. 23 in one month, 171 in 12 months
3. 40 in one month, 163 in 6 months
THEmost complete, comprehensive
and unique PRACTICE GROWTH SYSTEM
IT ISN’TAVAILABLE TO
ANYONE
GUARANTEEyour own
EXCLUSIVITY
YOU choose up to 15 competitors
They’ll neverbe able to
join!
YOUcan be
EXCLUDED
Don’tMiss out
We rewardmembers
that act promptly
£797JUST
£497+VATFOR THE NEXT 7 DAYS
THE website that
...ORDINARILY COST YOU £350 A MONTH
Just £497+VAT a month
Website That Sells
Saving £7,800 A YEAR
unique and value packed system that will quickly transform your firm and bring you all the new business
clients you could possibly want –even in this tough economic climate.
Just an extra 2 or 3 average fee clients PER YEAR
Average of between 5 and 9 new clients EVERY MONTH
Nothing to lose – 100% MONEY-BACK GUARANTEE
You can join right now by clicking on the button below this video
Phone call from us
Not on the exclusion list
Welcome you
100%money back GUARANTEE
...we don’t tie you into any Long-term contracts
YOU CAN CANCEL AT ANY TIME!
To get instant access to the Accountants Growth Programme click on the link below or phone us on...
0844 44 80 640www.academyforgrowth.co.uk/pages/agp-special/