5 foundations of great nonprofit websites mike farag - fervor marketing
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Mike Farag Chief Strategist Twitter: @createfervor Web: createfervor.com
CREATING GREATNESS FOR NONPROFIT WEBSITES
Chief Strategist at Fervor
Former Director of Marketing forThe Global Orphan Project
National Speaker Why Marketingand Key Donor Growth
Co-founder of LifeStarter
Blogger
A LITTLE ABOUT ME...
FERVOR IS FOR GOOD.Fervor is more than just marketing, we make an impact by helping those who are out to do big things. We believe in doing things that matter.
WHY THE WEB MATTERS
Sources: Econsultancy, Margin Media, Pew Research Cygnus
19%
$12.92
1 in 5
0:03
Each usable email address in your database provides an average of nearly $13 in annual donations.
One in five — 20% — of U.S. adults havemade a charitable contribution online.
Of those visiting a site, 40% will leave itif takes longer than 3 seconds to load.
Over 48% of visitors say that if a site isn’t working well on mobile, it’s an indication the organization doesn’t care.48%
Online fundraising is growing (an annual rate).
With over 20% annual growth, online giving will become 30% in a few short years.Are You Ready for Greatness?
70
30
Source: Online Marketing Nonprofit Benchmark Index
Online GivingAll Other Giving
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
Mike Farag Chief Strategist Twitter: @createfervor Web: createfervor.com
CREATING GREATNESS FOR NONPROFIT WEBSITES
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