5 foundations of great nonprofit websites - mike marag - fervor marketing
DESCRIPTION
Great nonprofit websites are not reserved for just a chosen few, they are possible for every nonprofit. Start with 5 key foundations that every website or organization needs to have as foundations in order to grow their mission.TRANSCRIPT
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Mike Farag Chief Strategist Twitter: @createfervor Web: createfervor.com
CREATING GREATNESS FOR NONPROFIT WEBSITES
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Chief Strategist at Fervor
Former Director of Marketing forThe Global Orphan Project
National Speaker Why Marketingand Key Donor Growth
Co-founder of LifeStarter
Blogger
A LITTLE ABOUT ME...
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FERVOR IS FOR GOOD.Fervor is more than just marketing, we make an impact by helping those who are out to do big things. We believe in doing things that matter.
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WHY THE WEB MATTERS
Sources: Econsultancy, Margin Media, Pew Research Cygnus
19%
$12.92
1 in 5
0:03
Each usable email address in your database provides an average of nearly $13 in annual donations.
One in five — 20% — of U.S. adults havemade a charitable contribution online.
Of those visiting a site, 40% will leave itif takes longer than 3 seconds to load.
Over 48% of visitors say that if a site isn’t working well on mobile, it’s an indication the organization doesn’t care.48%
Online fundraising is growing (an annual rate).
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With over 20% annual growth, online giving will become 30% in a few short years.Are You Ready for Greatness?
70
30
Source: Online Marketing Nonprofit Benchmark Index
Online GivingAll Other Giving
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5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
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5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
![Page 14: 5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor Marketing](https://reader034.vdocuments.site/reader034/viewer/2022042814/555160a2b4c9059f768b4e66/html5/thumbnails/14.jpg)
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
![Page 15: 5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor Marketing](https://reader034.vdocuments.site/reader034/viewer/2022042814/555160a2b4c9059f768b4e66/html5/thumbnails/15.jpg)
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
![Page 16: 5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor Marketing](https://reader034.vdocuments.site/reader034/viewer/2022042814/555160a2b4c9059f768b4e66/html5/thumbnails/16.jpg)
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for?Define and describe in detail the ideal people who will visit your site.
What do you want them to do?Be simple and specific, but a call to action is key.
How will you keep the site living & breathing?Great websites have new content....regularly.
What happens when they engage?Prove the impact that their action has.
What’s Your Story?Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
![Page 17: 5 Foundations of Great Nonprofit Websites - Mike Marag - Fervor Marketing](https://reader034.vdocuments.site/reader034/viewer/2022042814/555160a2b4c9059f768b4e66/html5/thumbnails/17.jpg)
Mike Farag Chief Strategist Twitter: @createfervor Web: createfervor.com
CREATING GREATNESS FOR NONPROFIT WEBSITES