5 foundations of great nonprofit websites feed northland kids final - fervor marketing copy
DESCRIPTION
Feed Northland Kids won the Extreme Makeover: Website Edition from Non Profit Connect. Fervor helped to remake their website, here are the results.TRANSCRIPT
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Mike Farag Chief Strategist Twitter: @createfervor Web: createfervor.com
CREATING GREATNESS FOR NONPROFIT WEBSITES
Chief Strategist at Fervor
Former Director of Marketing forThe Global Orphan Project
National Speaker Why Marketingand Key Donor Growth
Co-founder of LifeStarter
Blogger
A LITTLE ABOUT ME...
WHY THE WEB MATTERS
Sources: Econsultancy, Margin Media, Pew Research Cygnus
19%
$12.92
1 in 5
0:03
Each usable email address in your database provides an average of nearly $13 in annual donations.
One in five — 20% — of U.S. adults havemade a charitable contribution online.
Of those visiting a site, 40% will leave it if takes longer than 3 seconds to load.
Over 48% of visitors say that if a site isn’t working well on mobile, it’s an indication the organization doesn’t care.48%
Online fundraising is growing (an annual rate).
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for? Define and describe in detail the ideal people who will visit your site.
What do you want them to do? Be simple and specific, but a call to action is key.
How will you keep the site living & breathing? Great websites have new content....regularly.
What happens when they engage? Prove the impact that their action has.
What’s Your Story? Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
Before and afters
Before and afters
Before and afters
Before and afters
Before and afters
Before and afters
Before and afters
Before and afters
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for? Define and describe in detail the ideal people who will visit your site.
What do you want them to do? Be simple and specific, but a call to action is key.
How will you keep the site living & breathing? Great websites have new content....regularly.
What happens when they engage? Prove the impact that their action has.
What’s Your Story? Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for? Define and describe in detail the ideal people who will visit your site.
What do you want them to do? Be simple and specific, but a call to action is key.
How will you keep the site living & breathing? Great websites have new content....regularly.
What happens when they engage? Prove the impact that their action has.
What’s Your Story? Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for? Define and describe in detail the ideal people who will visit your site.
What do you want them to do? Be simple and specific, but a call to action is key.
How will you keep the site living & breathing? Great websites have new content....regularly.
What happens when they engage? Prove the impact that their action has.
What’s Your Story? Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for? Define and describe in detail the ideal people who will visit your site.
What do you want them to do? Be simple and specific, but a call to action is key.
How will you keep the site living & breathing? Great websites have new content....regularly.
What happens when they engage? Prove the impact that their action has.
What’s Your Story? Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
5 FOUNDATIONS FOR A GREAT WEBSITE
Who is your site for? Define and describe in detail the ideal people who will visit your site.
What do you want them to do? Be simple and specific, but a call to action is key.
How will you keep the site living & breathing? Great websites have new content....regularly.
What happens when they engage? Prove the impact that their action has.
What’s Your Story? Why do you exist and how are you changing things. 1
2
3
4
5ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013
FERVOR IS FOR GOOD. Fervor is more than just marketing, we make an impact by helping those who are out to do big things. We believe in doing things that matter.
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Mike Farag Chief Strategist Twitter: @createfervor Web: createfervor.com
CREATING GREATNESS FOR NONPROFIT WEBSITES