5 best practice tips to drive direct bookings
Post on 09-Jan-2017
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Copyright © 2016 Leonardo Worldwide Corporation
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support@citrixonline.com
5 Best Practice Tips to Increase Direct BookingsSeptember 22, 2016
Darlene Rondeau, VP, Best Practices, Online Merchandising, LeonardoSarah Clanfield, Director Customer Experience, Leonardo
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
support@citrixonline.com
Darlene RondeauVice-President, Best Practices, Online MerchandisingLeonardo
@darlenerondeau
Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar
Sarah ClanfieldDirector Customer ExperienceLeonardo
sarah.clanfield@leonardo.com
linkedin.com/in/sarah-clanfield
5#LeoWebinar
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What Do Travel Shoppers Care About?They want to “see” what is unique about your hotel, they want to “see” your rooms, and they want a deal!
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1. Guest Rooms2. Restaurant3. Recreation4. Lobby5. Map6. Business Center
7. Pool8. Amenity9. Exterior10. Bar/ Lounge
Viewed Images on Travel WebsitesTop 10
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#LeoWebinar
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Social Proof
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#LeoWebinar
#LeoWebinar
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Key Takeaways 1. Give travel shoppers what they want and make it easy
to understand why your hotel is right for them2. Tell interesting stories of your property in pictures (lots
of them), videos that are relevant to your target guests3. What others think matters - pull in user-generated
content and reviews to keep travel shoppers on your site
4. When they are ready to book, be sure they won’t be stopped by a confusing or frustrating booking process
5. And make sure they can do everything they would on a desktop, on a mobile device too
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Questions & Discussion
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Recording of this webinar. Share it with your colleagues
Digital Marketing Summit for Hoteliers (October 27th, 2016)
It’s a Wrap
#EvolvingTravel
http://event.leonardo.com
Connect With Us!
#LeoWebinar
leonardo.com1.877.593.6634@VFMLeonardo blog.leonardo.com
leonardo.com sarah.clanfield@leonardo.com
Sarah ClanfieldDarlene Rondeau
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