5 best practice tips to drive direct bookings

Copyright © 2016 Leonardo Worldwide Corporation

Technical Difficulties?Contact

Citrix GoToWebinar1-800-263-6317

[email protected]

5 Best Practice Tips to Increase Direct BookingsSeptember 22, 2016

Darlene Rondeau, VP, Best Practices, Online Merchandising, LeonardoSarah Clanfield, Director Customer Experience, Leonardo

Technical Difficulties?Contact

Citrix GoToWebinar1-800-263-6317

[email protected]

Darlene RondeauVice-President, Best Practices, Online MerchandisingLeonardo

@darlenerondeau

Follow:

@VFMLeonardo

Tweets & Questions:

#LeoWebinar

Sarah ClanfieldDirector Customer ExperienceLeonardo

[email protected]

linkedin.com/in/sarah-clanfield

5#LeoWebinar

6#LeoWebinar

7#LeoWebinar

8#LeoWebinar

What Do Travel Shoppers Care About?They want to “see” what is unique about your hotel, they want to “see” your rooms, and they want a deal!

#LeoWebinar

1. Guest Rooms2. Restaurant3. Recreation4. Lobby5. Map6. Business Center

7. Pool8. Amenity9. Exterior10. Bar/ Lounge

Viewed Images on Travel WebsitesTop 10

#LeoWebinar

#LeoWebinar

http://www.hotelxtoronto.com/

#LeoWebinar

#LeoWebinar

http://www.big4southwestrocks.com.au/en/

#LeoWebinar

http://www.harmonyspabudapest.com/en/

#LeoWebinar

Social Proof

#LeoWebinar

#LeoWebinar

http://www.heartofthevillage.com/en/

#LeoWebinar

#LeoWebinar

http://www.kleberhotel.com/

#LeoWebinar

Key Takeaways 1. Give travel shoppers what they want and make it easy

to understand why your hotel is right for them2. Tell interesting stories of your property in pictures (lots

of them), videos that are relevant to your target guests3. What others think matters - pull in user-generated

content and reviews to keep travel shoppers on your site

4. When they are ready to book, be sure they won’t be stopped by a confusing or frustrating booking process

5. And make sure they can do everything they would on a desktop, on a mobile device too

#LeoWebinar

Questions & Discussion

#LeoWebinar

Recording of this webinar. Share it with your colleagues

Digital Marketing Summit for Hoteliers (October 27th, 2016)

It’s a Wrap

#EvolvingTravel

http://event.leonardo.com

Connect With Us!

#LeoWebinar

leonardo.com1.877.593.6634@VFMLeonardo blog.leonardo.com

leonardo.com [email protected]

Sarah ClanfieldDarlene Rondeau