5. audience research - bartek wielblad
Post on 22-Jan-2018
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Audience Research Bartek Wielblad
On what platform do you mainly watch music videos on?
Youtube Social
Media
OtherNoneTV
What is the most common genre of music videos you
watch?
Rock Rap/Grime EDM R&B POP Other
What type of music video do you prefer to watch?
Performance Narrative Abstract Mixture
How important are music videos?
Very important Important Not so important Not
important
How are you informed about new/upcoming music
videos?
TV Social Media Newspaper Radio
On what platform do you mainly watch music videos on?
Age YouTube TV Social Media None Other
12 - 15 19 1
16-18 33 9 1
19-25 7 1 2
26+ 2 5
My sample size consisted of 80 people from the public.From the statistics i have gained you can see
that most of the 16-18 year olds mainly watch music videos on a platform called YouTube which is
very popular for music artists as they can upload their music videos to that platform for free.The 12-
15 year olds also use YouTube as their main source of watching music videos.Whereas the 26+
year olds statistics show that more of them watch music videos on social media than YouTube.
What is the most common genre of music videos you watch?
Rock Rap/Grime EDM R&B Pop Other
Male 3 18 6 3 10
Female 4 6 7 21 2
For this sample i have chosen to ask a fair number for each gender therefore i asked 40 males and
40 females.From this data you can see that more males enjoy rap/grime whereas the females are
more into the pop genre. This can differ between ages for example 13-18 year olds are most likely to
enjoy rap/grime as they are in that rough growing up stage.
What type of music video do you prefer to watch?
For this question i have asked 40 people from the public. From the results i have found out that the most
popular music video type is a mixture of either two types or all three.
Music video type People asked
Performance 6
Narrative 9
Abstract 4
Mixture 21
These statistics show
that over 60% of the 80
people that we have
asked said that music
videos are important
and only 30% said that
they are not so
important.
From these results we can see
that out of 80 random people
more than half are informed
about new/upcoming music
videos and only a few through
the radio. Out of the 80 people no
one gets informed about new
music videos through TV or
newspapers.
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