4 steps to effective facebook marketing - success resources richard tan

STOP LOSING FACE(BOOK)

4 Simple Steps to Effective Facebook Marketing

1. Set Goals

Any strategy begins with goals. What do you want out of your Facebook Page? Consider some of these goals as you craft your plan:

1. Set Goals

A.) INCREASED EXPOSURE AND

AWARENESS. This goal can be a bit

difficult to measure, but one way could be the new likes to your

Page.

1. Set Goals B.) BUILD A LOYAL

FAN BASE. This goal can be a bit

Before people do business with you, they need to get to know you, like and trust you first. This

goal can be seen from the People Talking About This figure.

1. Set Goals

C.) GATHER LEADS. Using some type of

email opt-in is a great way to gather leads

from people who may be interested in your

product or service.

1. Set Goals D.) GET SALES.

Selling directly from Facebook can present

a challenge. Make sure you attach special links

to track conversions from your sales

messages. If you are running Facebook ads,

make sure you know how well they’re doing.

2. Research

- Identify your perfect customers and where they spend their time.

2. Research

- Research your competition and watch what is working for them.

2. Research - Understand the latest

techniques. Keep up with what topics are trending so you know can keep your finger on the pulse of what’s happening and leverage on the buzz to create more interest in your business.

3. Set Up a Calendar

- Have a plan in place for what you will post each week.

3. Set Up a Calendar

- You can schedule some of the posts within Facebook, look for good content and be regular with your posting.

3. Set Up a Calendar

- Take some time to map out your long-term activity and marketing plan, along with an estimate of your outcomes.

4. Track Your Progress

- Take time to look back at your progress on Facebook so you know if your marketing is working.

4. Track Your Progress

- Understand how Facebook Insights work so you know which posts are working for you.

4. Track Your Progress

- Understand what you should be measuring on Facebook and also track your goals. Take a few breaks throughout the year to assess and tweak your plan when needed.

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